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Manila Bulletin devider Business devider The Stock Market devider ABS-CBN forges 3rd partnership with Viu

ABS-CBN forges 3rd partnership with Viu

Published Nov 21, 2023 07:33 am

ABS-CBN Entertainment and Viu are partnering for the local adaptation of leading entertainment company CJ ENM’s hit romantic-comedy series “What’s Wrong With Secretary Kim” for Filipino viewers. 

In a statement, ABS-CBN Corporation said the webtoon-based Korean series not only topped the local ratings when it aired in 2018, but also gained widespread popularity globally.

ABS-CBN AND VIU PARTNER ANEW.jpg

To be produced by award-winning Dreamscape Entertainment, this is the third adaptation of a top rating international format between ABS-CBN and Viu, following “The Broken Marriage Vow” and “Flower of Evil.”

“We extend our heartfelt thanks to Viu for once again placing their trust in ABS-CBN as we embark on yet another exciting partnership,” said ABS-CBN’s Chief Operating Offier of Broadcast Cory Vidanes. 

She added that, “we are thrilled to bring the Philippine adaptation of a popular K-Drama series to our viewers as we also showcase Filipino talent across the world.”

“Offering content that resonates with our markets is key to what we do here at Viu.” said Viu Chief of Content Acquisition and Development Marianne Lee.

She noted that, “we are excited to work, once again, with our trusted partner ABS-CBN Entertainment, with Dreamscape at the helm of production in delivering this title to our Viu-ers in the Philippines and across the region.” 

“As our third collaboration together, we look forward to its success not just in the Philippines but across all our markets,” Lee said.

Sebastian Kim, CJ ENM’s Director for International Content Sales said "We are delighted to announce the continuation of our enduring partnership with ABS-CBN and Viu through the 'What's Wrong with Secretary Kim' remake.” 

“Anticipating the unveiling of this culturally adapted rendition, we eagerly await the opportunity to captivate Filipino viewers by bridging the narrative and characters to resonate with local audiences, all the while preserving the inherent charm and essence of the original script," he added.

ABS-CBN and Viu’s most recent partnership is with GMA Network for the recently concluded series “Unbreak My Heart,” which served as the most watched series in the Philippines on Viu.    

 

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