HONOR Philippines opened its latest Experience Store during the grand launch of SM City Sto. Tomas Batangas, expanding its footprint in the Filipino market.
The new Experience Store is part of HONOR's strategic initiative to provide accessible, state-of-the-art smart devices and premium service directly to Filipino consumers.
The opening highlighted HONOR's "Unstoppable Trio" of smartphones – HONOR X9a 5G, HONOR 90 5G, and HONOR 90 Lite 5G – featuring advanced specifications like high megapixel cameras and durable OLED displays.
Key HONOR executives and partners attended the inauguration, emphasizing the brand's collaborative approach and dedication to creating a premium shopping experience for tech enthusiasts.
With plans to continue its expansion in the Philippines, HONOR anticipates the launch of additional Experience Stores in SM City Dasmarinas Cavite and SM City San Pablo Laguna.
HONOR Philippines launches new experience store at SM City Sto. Tomas Batangas
Aligning with its expansion blueprint, HONOR Philippines inaugurates its cutting-edge Experience Store at SM City Sto. Tomas Cyberzone featuring the latest 'Unstoppable Trio' smartphones and a commitment to enhanced customer service
At a glance
At the grand opening of SM City Sto Tomas Batangas, HONOR Philippines seized the moment to inaugurate its latest Experience Store, stationed at the 2/F Cyberzone of the mall. This opening aligns with the tech giant's expansion strategy and commitment to bringing cutting-edge smart devices closer to Filipino consumers.
"It is really an honor to unveil our newest HONOR Experience Store at the same time the much-anticipated SM City Sto. Tomas Batangas opened. This is part of our promise to service our HONOR fans and tech enthusiasts alike continuously, and we are very far from what we have envisioned for the country," said HONOR Philippines Vice President Stephen Cheng.
The opening ceremony was attended by key figures such as HONOR Philippines GTM Manager Steven Yan, Retail Sales Director Tom Yuan, and officials from Greentelcom, including COO Ma. Theresa Luna and President Edwin Luna. The event underscores the collaborative efforts of HONOR Philippines and its partners to offer a premium shopping experience.
Not resting on its laurels, HONOR Philippines is looking to expand its reach further in the South with upcoming Experience Stores in SM City Dasmarinas Cavite and SM City San Pablo Laguna, reaffirming its intent to dominate the market with a robust physical presence.
During the celebration, HONOR highlighted its "Unstoppable Trio" of smartphones. The HONOR X9a 5G, renowned for its ultra-tough OLED curved display, has become a sensational hit due to its durability, showcased in numerous smash-and-drop challenges. This model continues to be available for consumers at Php 16,990 and comes in Titanium Silver, Emerald Green, and Midnight Black.
In addition, the HONOR 90 5G, with its 200 MP flagship camera and sophisticated 3840 Hz PWM dimming technology to reduce eye strain, is priced at Php 24,990. This model aims to appeal to users prioritizing camera performance and eye comfort and comes in Diamond Silver, Emerald Green, and Midnight Black.
Completing the trio is the HONOR 90 Lite 5G, the latest iteration that boasts specifications like a 100 MP camera system for ultra-clear photography, 8GB + 256GB Super Storage, and a 4500 mAh battery with two-day longevity. This smartphone is set at Php 12,990 and is available in Cyan Lake and Midnight Black, targeting users who seek premium features at a competitive price point.
HONOR Philippines' newest Experience Store marks another milestone in the company's mission to deliver advanced smart devices and exceptional service to Filipinos nationwide.
For more announcements, you may visit HONOR's website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR's complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.