Local bands vie for ambassadorship of leading guitar, cymbals brand


At a glance

  • Out of 36 bands of different genres and from different locations in the Philippines, these eight, namely: Martha’s Affair, Alab, Fuji, BNZ, Psywar, Super 123, Xero, and Casterfall, are set to rock their hearts out in the final round to bring home the bacon.


viber_image_2023-11-15_12-35-33-691.jpg

Eight unsigned bands compete to be the new face of local guitar brand SQOE and cymbals brand Armada.

Out of 36 bands of different genres and from different locations in the Philippines, these eight, namely: Martha’s Affair, Alab, Fuji, BNZ, Psywar, Super 123, Xero, and Casterfall, are set to rock their hearts out in the final round to bring home the bacon.

The battle is happening this Nov. 25, from 4 p.m. onwards at the Eton Centris in Quezon City, with free admission.

According to SQOE and Armada, they would like to choose the best among these bands to represent the brand wholeheartedly, dedicated to level up themselves, and competitive through their talent and music.

SQOE and Armada also choose to have an unsigned band as their new ambassador “not because they are amateurs, but they are really professionals who are just unheard.”

viber_image_2023-11-17_09-37-44-417.jpg

Established in 1883, SQOE’s mission is deeply rooted in love for music and dedication to the craft of guitar making.

“We strive to empower musicians of all backgrounds and genres by giving them the tools to unleash their creativity. Our guitars are designed for both beginners seeking an accessible entry point into music and seasoned professionals pushing the boundaries of their art,” says the brand.

“We believe in the power of music to connect people. Through our products and initiatives, we aim to foster a vibrant and inclusive musical community where artists can collaborate, learn, and grow,” they add.

Apart from the eight competing bands, the event, to be hosted by Stef Monce and Concon Feli, will be graced with performances from Talahib People’s Music and Filipino rock band Rocksteddy.