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Manila Bulletin devider Lifestyle devider Arts and Culture devider Inside 'Boss Manual': Exploring the wardrobes of company presidents and executives

Inside 'Boss Manual': Exploring the wardrobes of company presidents and executives

And how they practice sustainability through their fashion style

Published Nov 17, 2023 02:55 am

Boss Manual.jpeg

Fashion is intricately linked to shopping, new collections, and the latest pieces every season. However, it seems incongruent with the global call for sustainability. So, how can the fashion industry transform its take-make-waste model into something more sustainable?

Tati Miranda Fortuna tries to answer this in her new book, “Boss Manual.” “Boss Manual” takes an innovative approach by showcasing Filipino men of substance and personal styles to make a case for mindful consumption and circular fashion.

Tati is a circular fashion advocate and image consultant. She is the Founder and CEO of Escario & Fortuna, President and CEO of Ucycle Inc. and Business of Style Corp., and the current president of the Association of Image Consultants International – Philippines Chapter.

She envisioned “BossManual” not just as an ordinary fashion guide but a manual to help men with ambition enhance their professional image and confidence through practical fashion tips, expert insights, and real-life examples, all with sustainability in mind.

Tati Fortuna.jpeg
‘Boss Manual’ author Tati Miranda Fortuna 

“Fashion is one of the most influential and the largest industries in the world. Sadly, fashion is also one of the most polluting industries in the world,” Tati said during the launch of “Boss Manual” last Nov. 8, 2023. “Boss Manual is a book of sustainable style for men. In the book, we have 32 bosses as models. They are presidents, CEOs, and leaders who have the platform and the credibility to influence, encourage, and inspire others to realize and see that being stylish and fashionable can be sustainable.”

In this book, 32 "BossMen" from various fields and industries are handpicked and are featured on its pages wearing a variety of outfits that express their personal styles. These bosses include Bryan McClelland, president & CEO, Bamb Ecological Technology, Inc., Brian Poe Llamanzares, president, Pantheon Holdings, and Stanley Ng, president and COO, Philippine Airlines. 

The BossManual team worked closely with these men, exploring their closets to discover suitable outfits. Some items were repaired, altered, and upcycled for the photoshoot, emphasizing a key message: being fashionable and stylish does not necessarily require purchasing something new.

Stanley Ng.jpeg
Stanley Ng, president and COO, Philippine Airlines

Some of the things discussed in the book are building a winning capsule wardrobe, curating a sustainable closet, and discovering eco-friendly shopping and dining gems.

“Choosing which bosses to feature was a challenge, but my team and I were able to put together an amazing set of leaders from across the country”, Tati mentioned in “Boss Manual.” “While our shoots showcased many outfits, none of them were bought—we shopped in the bosses' closets and picked items that express their personal style. We also put together new looks for them and repaired, altered and upcycled some of their items. Looking fashionable and stylish does not mean having to buy something new.”

“BossManual” is now available at Fully Booked Rockwell, BGC, and Mitsukoshi for P1,899. The book will also ba available soon on Amazon.
 

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