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Manila Bulletin devider Business devider Globe Business rallies business leaders to "Phase Forward" for Digital Transformation

Globe Business rallies business leaders to "Phase Forward" for Digital Transformation

Published Nov 17, 2023 03:02 am
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G Summit 2023

Digital transformation has become synonymous with technology integration. But at the recent G Summit 2023 event, business leaders realized that it is way more than that – it is a transformative journey to overcome barriers and gain opportunities for sustainable business success. 

“Business leaders need to break free from the confines of traditional practices. Just because it has always been done doesn’t mean that it’s already a viable solution,” explains KD Dizon, Vice President and Head of Globe Business, at the G Summit 2023 during her talk on the Re-Evaluation Phase: Revisiting Unsustainable Business Practices. 

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KD Dizon, Vice President and Head of Globe Business

G Summit 2023, hosted by Globe Business, is a premier thought-leadership event that gathers business leaders and entrepreneurs to share best practices on digital transformation, guiding businesses towards sustainability and resilience.

Dizon urged leaders to re-evaluate their approaches and let go of practices that don’t work. “Ask yourself the hard questions. Really evaluate internally, what are the things you need to be able to let go of, to propel yourselves forward.” 

Revamp to keep up 

As technology advances, it is important for business leaders to be more proactive and adaptable. “Current business models become outdated and irrelevant due to changing market trends and technological advancements," shares prominent business author and entrepreneur Josiah Go, in his session on Revamp Phase: Agile Business Models Powered by Tech Innovations.

According to Go, this phenomenon refers to strategic drift. This challenges business leaders to have a “stop doing and start doing” mentality. “They should know when to stop strategies that are no longer working and start to innovate to stay ahead. There’s a need for business leaders to be proactive in strategies and models to stay ahead of the curve and avoid the risk of strategic drift.”

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Josiah Go, a business author and entrepreneur

Refine to provide better customer experience 

At the end of the day, it’s the customer that matters. Without a satisfied customer, there’s no sustainable business. “It is important for brands to make their customers feel that they matter a lot. Customer experience is the best marketing money can’t buy,” says Blake Morgan, a customer experience futurist and Meta’s Queen of Customer Experience during her talk on the Refinement Phase: Grounding Decision-Making to be Customer-Focused.

She further says that businesses can stand out through incredible customer experience. And while Artificial Intelligence (AI) can support the future of customer experience by making it easier and more efficient, she emphasized that technology may not always work well. ”There are customers who would want more human interaction to understand their concern and situation better.”

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Blake Morgan, a customer experience futurist and Meta’s Queen of Customer Experience

Transform to be resilient 

According to Pia Gonzalez-Colby, Chief Marketing Officer of Globe Telecom, for brands to remain resilient in the constantly evolving digital landscape, brands must have the 3 R's — Relevance, Resonance, and Robustness.

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Pia Gonzalez-Colby, Chief Marketing Officer of Globe Telecom

She highlighted that while quantitative data is helpful, business owners should not rely solely on these but instead also incorporate qualitative insights. She also noted the importance of motivated employees for brand resilience. “We should inspire our employees with the company’s purpose and motivate them to deliver on the brand’s promise.

Phase: Forward, a step closer to enterprise sustainability 

Globe's transition from Telco to TechCo is a testament to adaptability, customer-centricity, and resilience for business sustainability. 

“As the company heads towards a holistic purpose of prioritizing people, planet, and prosperity, we want to continue to be grounded on our commitment to empower businesses. And we hope that through G Summit 2023, we are able to aid businesses in further accelerating digital transformation, and ultimately becoming more beneficial to society,” Dizon concludes. 

To learn more about Globe Business solutions, visit their website at https://www.globe.com.ph/business.

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