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Chinabank wins customer engagement award

Business | Banking & Finance

Chinabank wins customer engagement award

By James A. Loyola

China Banking Corporation (Chinabank) was named as The Big Shift Champion of the Year during the Excellence in Customer Engagement Awards 2023 at the recent ENGAGE 2023 conference of Backbase, the global leader in engagement banking platform.

In a statement, the bank said it was distinguished for its big shift from traditional to engagement banking, making customer-centricity, multi-channel interaction, and personalized products and services the key drivers for its digital transformation.

Chinabank - Backbase 2023.jpg — From left: Backbase Chief Product Officer Karan Oberoi and Chinabank's Chief Digital Officer Noel Tagaza, Retail Digital Platforms Division Head Lester Callope, and Channels Delivery & Support Department Head Richele Navarro.

“From the onset, our customers—what they need, want, and expect—are front and center in our transformation journey. Our aim is to ensure seamless and frictionless omni-channel experience for all our customers,” said Chinabank Chief Digital Officer Noel Tagaza.

In the panel discussion, Modernizing Customer-Led Journeys to Transform the Future of Digital CX, Tagaza shared insights on the bank’s digital transformation strategies and challenges to enhance customer experience.

He and the other panelists also tackled the best practices in platform strategies, digital approaches to reach the unbanked, and the value of unified platforms versus siloed approaches.

ENGAGE 2023 was held from Nov. 7 to 9 in Bangkok, Thailand. Over 100 senior banking executives from seven Asian countries, including the Philippines, joined the conference which featured an engaging line-up of topics to assist banking leaders in recalibrating their 2024 banking transformation strategies and in navigating the dynamic digital banking landscape in Asia.

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