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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Bea Alonzo to launch her brand of packing cubes and travel organizers

Bea Alonzo to launch her brand of packing cubes and travel organizers

The brand is called Bash, a nod to one of the actress' iconic movie characters.

Published Nov 15, 2023 03:04 pm

For many entrepreneurs, a good brand is founded by passion. It makes managing the business more fun and it is easy for them to put themselves in the shoes of their consumers. The same can be for Bea Alonzo who is about to unveil her newest project that is fit for anyone who loves to travel.

Dubbed Bash, a nod to her iconic movie character and a term that signifies celebration and festivity, the actress’ latest endeavor involves packing cubes, travel organizers, and small pouches that are perfect for jet-setters. In Bea’s recent vlog, she presented how she packs for a trip and other features of her brand’s products.

At its core, Bash is dedicated to enhancing the travel experience. It embodies the spirit of exploration and the practicality needed for smooth journeys. Every product from it is a blend of functionality and aesthetic appeal, designed to be a travel essential and a fashion statement.

As a traveler herself, Bea understands the need for stylish and dependable travel accessories. One of the things that she pointed out is how the travel organizers can be compressed to make more room in one’s luggage. The brand’s charming small pouches have multiple uses—from being a toiletry bag and a makeup kit to holding valuable items.

“This project is very special to me because this will show a different facet of myself as an entrepreneur,” Bea said. “It is something that I am passionate about—organizing and traveling.”

There’s no information yet on Bash’s official launch, but people can check out @bash.manila on Instagram for updates.

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