The scale of profitability for Shell Pilipinas Corporation had slowed down to P2.1 billion in this year’s three quarters from a healthier bottom line of P4.4 billion in a comparative period in 2022.

The company said its nine-month income had gone up compared to the first half turnout of P123 million; and that was mainly “due to sustained overall volumes growth, increase in premium product penetration and inventory loss reversal.”

According to Shell Pilipinas President and CEO Lorelie Quiambao-Osial, the company “took action to ensure recovery and (was) able to successfully generate higher earnings compared to the first half of 2023.”

In terms of volume sales, Shell Pilipinas emphasized that growth had been mainly registered in the commercial segment as well as in the aviation industry.

“With substantial growth in commercial road transport and a 23% volume growth in the aviation sector, the company remains a strong player in various sectors, maintaining brand preference through innovative product launches and engaging campaigns,” Shell Pilipinas noted.

The company expounded that overall fuels volume climbed 7%; and Shell primarily credited that to “successful marketing promotions and loyalty offers facilitated through the Shell Go+ app.”

It added that “enhancing customer experience is one of SPC’s priorities and this is carried out through improvement of its mobile applications,” specifying that its recently introduced Shell Fleet App “was recognized as a digital solution addressing the unique needs of small and medium entities and streamlines the fleet card application process while offering a transition to cashless fuel management system.”

On the non-fuels retail segment of the company, Shell indicated that it was able to continuously “deliver double digit growth as it posted 14% increase” compared to last year’s level.

Such robust performance in that chunk of its business, Shell highlighted, had been partly due to the introduction of its new Shell coffee branches and the expansion of Shell Select stores as well as Select Express, Deli2Gos and Shell Helix oil change centers nationwide, with Osial pointing out that the non-fuels business, helped “ increase foot traffic and diversify our portfolio.”

The company executive qualified that “this growth is driven by our strong brand recognition, our convenient locations, our innovative product offerings for fuel and non-fuel retail customers, and of course, our retailers and forecourt service champions.”

On an all-inclusive basis at its retail network, Shell conveyed it was able to deliver 30 new mobility sites; and that was similarly propped by related activities and offerings at these stations.

Beyond marketing and promotional strategies to fortify sales, Shell Pilipinas has likewise been reinforcing its partnerships with entities that could aid customers on seamless transactions when filling up their vehicles at the company’s mobility sites.

Sustained as its credit card provider is Citibank of the Aboitiz-led UnionBank, via its Shell Citi Card, which has been touted as Shell’s “longest co-branding relationship in the industry” that already spans roughly 25 years.

“This collaboration offers one of the highest rebates in the industry, further enhancing customer satisfaction and loyalty,” the oil firm asserted.