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Binalot unveils Komiks-themed store

Business

Binalot unveils Komiks-themed store

By Ma. Joselie C. Garcia

Binalot, a popular Filipino fast-food chain, has introduced its new store design inspired by Filipino comics or "komiks" to create an immersive cultural experience for customers.

Binalot introduced its innovative new store design, the "Binalot Komiks Design" at the recently concluded Franchise Asia 2023 held last Oct. 27-29 at the SMX Convention Center in Pasay City.

The Binalot Komiks Duotone Design draws inspiration from the vibrant world of Filipino comics, capturing the essence of a traditional Filipino dining room.

This groundbreaking concept is designed to provide customers not only with a meal but also with an immersive cultural experience that evokes feelings of warmth and nostalgia through a visually striking duotone aesthetic.

"My love for Pinoy comics dates back to my childhood. I've always wanted to infuse this beloved aspect of our culture into the Binalot experience,” Binalot President Rommel Juan said as he expressed his enthusiasm for this new venture.

“With the Binalot Komiks Duotone Design, we have artfully intertwined tradition, modernity, and our deep affection for Filipino comics to create a truly unique dining atmosphere," he added.

Binalot's booth at Franchise Asia 2023 was a showstopper, featuring Komiks Design, attracting a diverse audience and making it the expo's focal point.

Furthermore, Binalot played host to the highest number of dine-in customers, underscoring the brand's enduring acceptance and relevance in the market.

The store design promises to captivate both loyal and new customers by providing a delightful environment to enjoy Binalot's cherished dishes in a traditional Filipino dining room.

The incorporation of Filipino comics adds an extra layer of nostalgia and charm to the dining experience, ensuring that every visit to Binalot becomes a celebration of Filipino culture.

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