After presenting the visions at the runways of fashion weeks, brands and design houses are now on their way to unveiling ads and campaigns fro bring their latest collections closer to people. From celebrity headliners to artist tie-ups, these are some of the recent stellar campaigns that kept people online buzzing.
Michelle Yeoh for Balenciaga
Balenciaga is one of the most searched brands online this year, sadly, it is for the wrong reasons. But this time, the Parisian couture house is making waves with its latest campaign featuring Academy Award-winning actress Michelle Yeoh. In the images shot by British documentary photographer Platon, the "Everything Everywhere All at Once" star is seen donning the label's spring-summer 2024 pieces.
Kendall Jenner for Jacquemus
Jacquemus is bringing the heat with its holiday 2023 campaign. Dubbed "Guirlande," the campaign features top model Kendall Jenner looking chill and sultry as she wears ready-to-wear garments and accessories from the brand. The pieces include shearling robes, holiday-ready garbs, and jewelry like Jacquemus rond carre hoops and bell pendants, among others.
Penélope Cruz for Geox
Oscar-winning actress Penélope Cruz becomes the first ambassador of Italian luxury label Geox. Her launch was marked with the release of the brand's autumn-winter 2023-2024 campaign. The creator of the images and commercial shot in Madrid is Gray Sorrenti, photographer and film director, while the music was composed by Eduardo Cruz, Penélope's brother. “We are looking forward to an exciting brand-new chapter”, said Mario Moretti Polegato, founder and chairman of Geox. “Our company has experienced major growth over the past few years and we are thrilled that Penélope Cruz is our first-ever GEOX ambassador. She will convey our new brand positioning to the world because she embodies a style evolution that blurs the line between beauty, well-being, and comfort - a winning philosophy that has always underpinned our product designs.”
Georgina Rodríguez for Guess
Spanish Argentine model, influencer, and TV star Georgina Rodríguez headlines Guess’ fall-winter 2023 campaign. The new campaign was directed by Paul Marciano, chief creative officer for Guess?, Inc., and shot through the lens of Italian photographer and Forbes 30 under 30 nominee for Art and Culture, Nima Benati. Georgina perfectly embodies the brand’s ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season’s collection in her unique way. The collection features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts.
Michael Kors Holiday 2023 campaign
Michael Kors unveils its holiday 2023 campaign for MICHAEL Michael Kors and Michael Kors Mens. Shot by photographer Lachlan Bailey, the ads present globetrotters Felice Nova Noordhoff, He Cong, Blesnya Minher, Arnelle Slot, and Baptiste Radufe. Its MICHAEL Michael Kors ready-to-wear line presents dance-floor-ready sensibility, with glittering crystals covering everything from pantsuits and mini dresses to two-piece sets. While Michael Kors Mens explores modern, tailored outerwear, polished separates, and distinctive bags with metallic and snake-embossed leather goods.
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