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Manila Bulletin devider Business devider Digital PR Services Philippines: How BrightPR.io is rewriting the PR playbook

Digital PR Services Philippines: How BrightPR.io is rewriting the PR playbook

Published Oct 6, 2023 11:19 am
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Jedemae Lazo, co-founder and CMO, BrightPR.io.

In the vibrant sphere of contemporary commerce, nascent businesses aspire to etch their mark. The expansive digital realm offers untapped potential, but it's also awash with myriad voices, each clamoring for recognition. Amid this cacophony, the role of visibility emerges as pivotal, often determining a brand's trajectory.

Leading marketer Gary Vaynerchuk, also known as Gary Vee, has aptly stated that "Consistency and omnipresence in content creation are key. Your brand should be where the attention is, and today, that's everywhere." Embodying this wisdom, BrightPR.io, a global media outreach and news article publishing platform, positions itself as the vanguard, empowering businesses to amplify their global digital footprint.

Established by visionary Filipino entrepreneurs and strategically located in Asia’s startup hub, Singapore, BrightPR.io is not just an evolutionary step in public relations — it's a revolution. The digital PR platform facilitates connections with over 1,600 leading national and regional news outlets in more than 60 countries. Especially relevant to burgeoning digital PR markets like the Philippines, it allows brands to distribute content with unmatched breadth and agility, accessing potential customers across the globe.

Jedemae Lazo, the co-founder and CMO of the company, captures the platform's ethos succinctly, "In an age where every brand is its own broadcaster, our platform lets businesses weave and share their tales, targeting their most valued audiences."

BrightPR.io's allure isn't limited to its vast reach. Merging user-centric design with exceptional efficacy, it presents a modern alternative to age-old PR practices. Global PR campaigns, from inception to evaluation, are streamlined, freeing businesses from onerous constraints like hefty retainers and inflexible contracts.

Moreover, the platform's equitable pay-as-you-go approach signals a democratization of global digital PR that extends from the Philippines to international shores. For businesses seeking distinction in saturated markets, the company’s solution provides an indispensable edge.

At its core, BrightPR.io transforms brands into digital PR powerhouses. By leveraging its extensive capabilities, businesses can create and propagate content that doesn't just engage — it distinguishes them. Every story shared enhances online presence and fortifies brand credibility.

Reflecting on the platform's overarching impact, Lazo observes, "Our tool isn't just a medium; it's a marker of the profound evolution in PR's digital terrain. We're dedicated to ensuring brands not only gain visibility but resonate deeply."

In this renewed PR landscape, where digital storytelling ascends to prominence, businesses are equipped to elevate, articulate their visions, and carve enduring legacies. With trailblazers like BrightPR.io at the helm, digital PR services are not merely adapting; they're pioneering, capturing the vitality and potential of a radiant new era in the Philippines.

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