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Manila Bulletin devider Drive devider Rival 4x4 accessories now in the Philippines

Rival 4x4 accessories now in the Philippines

Published Oct 4, 2023 12:22 am

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With overlanding’s growing popularity here in the Philippines, especially during the pandemic, you can only expect that more off-road accessory brands would be offered to cater to the outdoors lifestyle. Premium Overland Outfitters has done just that, by introducing Rival 4x4 to the local market.

A distributor of top 4x4 accessory brands into the Philippines since 2014, Premium Overland Outfitters have decided to expand their brand portfolio for their discriminating clientele who love to drive off the beaten path, explore the wild outdoors while counting on their aftermarket accessories to get them there and back, with brands like Front Runner, Eezi-Awn, QuickPitch, Smartcap, and Securi-Lid.

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From left: POO sales Director, Alex Perez, and Rival regional head, Dmytro Chernychenko, with the event host. 

Most recently, Rival 4x4, leading aluminum bumper and underbody protection manufacturers was unveiled to local media and enthusiasts. Premium Overland Outfitters Sales Director, Alex Perez, expressed great optimism for the brand, highlighting how the lifestyle has evolved in the country saying, “During the pandemic, the 4×4 and camping scene became a huge hit, and camping is now a way of life for many. Our products aim to satisfy this market segment fashionably, while never sacrificing functionality”.

Rival 4x4 was founded in 2006 and is available in 65 countries, expanding further into expanding across America, Europe, Australia, Middle East, and Asia. Dmytro Chernychenko, Head of Rival Middle East, says, “We believe in the massive potential in the Philippines and by expanding our range globally, Filipino off-roaders can expect brand new technologies from Rival by June 2024.”

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At the launch, off-road vehicles fitted with Rival 4x4 were on display to inspire overlanding enthusiasts on ways they could further toughen up their rides. It was mentioned that accessories for the next-gen Ford Ranger sold out as soon as they arrived in the country and that customers should get ready for Rival accessories especially for the next-gen Ford Ranger Raptor.

Rival 4×4 Bumper Kits purchased from local dealers come with a 12-month warranty. Rival 4×4 will have accessories for the following brands and vehicles: Ford Ranger, Ford Everest, Isuzu D-Max, Jeep Wrangler, Land Rover Defender, Nissan Navara, Nissan Patrol, Suzuki Jimny, Subaru Forester, Toyota FJ Cruiser, Toyota Hilux, Toyota LC100, Toyota LC150, Toyota LC200, Toyota LC300, and Toyota LC78.

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