Last Sept. 24, families from all over the metro spent a fun-filled day at the first ever CDO Family Salo-Salo. It was held at the Ayala Malls Circuit Makati, with attendees such as guest speakers and foodie creators who enjoyed the company of loved ones and the many surprises CDO had in store. Thousands also tuned in and joined the fun through the live broadcast on CDO’s official social media pages.
“CDO recognizes the different types of families and households today. It is a factor now to the different challenges that families face,” said CDO Vice President for Marketing Theresa Chong. “True to our brand purpose, we advocate for bringing families together and enabling them to reconnect with each other through meaningful mealtimes—sa simpleng salo-salo.” The Family Salo-Salo was a successful celebration of Family Month and the spirit of togetherness with the people that matter the most.
With the event hosted by Karen Bordador, the crowd excitedly watched cooking demos by popular foodie creators who each added their personal touches to all-time favorite CDO products. Jujumao filled delicious puff pastries with CDO Karne Norte while Shine Dee layered CDO Sweet Ham into savory ham sliders, perfect for big celebrations or everyday snacks.
Mouths watered over Hazel Cheffy’s delicious croquettes upgraded with the timeless CDO Idol Cheesedog.
Not only did everyone take home these easy-to-make recipes, they also enjoyed other treats from the Family Salo-Salo. Many gathered to sample a variety of CDO products and even shopped for their much-loved CDO canned and frozen goods at the all-day sale.
On top of indulging appetites, more special guests captured the hearts and minds of the attendees as they shared their experiences about family meals, teaching kids to communicate their feelings to parents, using social media to foster closeness, and many other topics.
“Don’t ever be afraid of asking help from other people,” Dimples Romana touched on the challenge of having a daughter in college and very young childre. “At the end of the day, family is key.” The celebrity mom described her family meetings at home where they make sure to include her eldest who lives far away through video calls. “We can spend time together through technology,” she continued.
Attendees also learned handy tips from each session, feeling a strong connection with the speakers’ stories and the shared experiences of other parents. During her discussion with Julius and Christine Babao, Child and Family Expert Dr. Gail Galang emphasized the importance of intentional time with the kids during their formative years. “Teaching them life skills early on is very essential,” she described, “So every opportunity where they can learn to communicate effectively, listen to others, negotiate if there’s a conflict. Those things gagamitin nila yun when they’re working.”
When it came to speaking the language of the current generation, Ashley Garcia was the voice of the GenZs. The lifestyle content creator talked about keeping in touch with her family even with school and extracurriculars. Naturally, growing up brings friction between parents and children. Garcia emphasized the value of humility in building more meaningful relationships among fellow youth.
of Filipino youth today
Throughout the day, the crowd also had their fill of fun and engaging activities. Booths around the Activity Center featured classic carnival games of ring toss and balloon darts, charging the air with high adrenaline and healthy competition. The younger attendees brought their best selfie game to the photowall and got their groove on with the CDO mascots during the Tara Kain Tayo song and dance.
From this major event down to every product released, CDO advocates for spending time together with loved ones. “In three simple words, tara, kain tayo—it is an invitation. It becomes a time for catching up over shared meals, trying a loved one’s recipe, sharing inside jokes with siblings, and enjoying a simple feast together as a family,” Chong shared. “It is uniquely Filipino; itong act ng pagsasalo-salo ay nagbibigay-daan sa atin na magkakasama-sama, kahit anong klaseng pamilya meron tayo.” For the many families who attended the celebration, home-cooked meals will surely taste even better after the CDO Family Salo-Salo.