ILOILO CITY – Stakeholders from the resort-island of Boracay have joined the roadshow in South Korea promoting the country’s meetings, incentives, conventions, conferences, exhibitions, and events or MICE destinations.
The Department of Tourism (DOT)-6 (Western Visayas) led by Regional Director Crisanta Marlene Rodriguez and the Boracay MICE Alliance are part of the ongoing MICE roadshow in key cities of South Korea that will end on Thursday, October 19.
THE Department of Tourism (DOT)-6 and the Boracay MICE Alliance join the Philippine MICE Road show in South Korea. (DOT-6)
The DOT-6 has picked six accredited hotels and resorts from Boracay for the business-to-business meetings in Busan, Yeosu, Suwon, and Seoul.
These were Henann Group of Hotels and Resorts, Belmont Hotel Boracay of Megaworld Group of Resorts and Hotels, Mövenpick Resort & Spa Boracay, Crimson Resort & Spa Boracay, Jinjang Inn Boracay of the Hotel 101 Group, and Paradise Garden and Convention Center.
The DOT-6 is expected to boost the marketability of Boracay as a business and leisure destination to South Koreans who previously ranked as Boracay’s top foreign visitors.
In November 2021, the DOT-Tourism Promotions Board (TPB) launched a campaign pushing the country’s most famous beach destination in Malay town, Aklan province to become a major MICE player in Asia.