Pulp, a brand with a 25-year legacy in the Philippine music industry, has ventured into film with its first project shot in Seoul and set to premiere in November.
"Ma'am Chief" starring Melai Cantiveros-Francisco is Pulp Studios' debut film project (Pulp)
"Ma'am Chief" star Melai Cantiveros-Francisco (Instagram) 
"Ma'am Chief" star Melai Cantiveros-Francisco (center) with Pulp COO Happee Sy-Go (right) and Kring Kim (Instagram)
Pulp has created Pulp Studios, its film arm that underscores Pulp’s dedication to entertainment and its profound passion for audience engagement.
Its debut film “Ma’am Chief” is set to premiere in the country on Nov. 15. The film is an original creation by Happee Sy-Go, the COO of Pulp Live World.
“Ma’am Chief” features a stellar cast, including comedy sensation Melai Cantiveros-Francisco, Alora Sasam, and Karylle Tatlonghari, complemented by surprise cameos.
The action-comedy flick follows a policewoman on a secret mission to South Korea, disguising herself as a tour guide to apprehend a fugitive. Merging humor with suspense, it is touted to be a standout in Philippine cinema.
As Pulp celebrates its 25th year in music, the film project honors its illustrious history and signals the thrilling future of Pulp Studios.
Pulp started in 1999 with the launch of Pulp Magazine, the longest-standing music magazine in the Philippines.
In its first decade, marked by events like the Pulp Summer Slam —now, Southeast Asia's longest-running rock and metal festival—Pulp expanded its influence with the establishment of its subsidiary, Pulp Live World Productions Inc., in 2010.
Pulp Live World made its mark by organizing unique, themed shows and festivals. They've hosted global music icons such as Aerosmith, Cyndi Lauper, and Kelly Clarkson, introduced bands like All Time Low and The Maine, and showcased K-pop sensations including BTS, BLACKPINK, Super Junior, Stray Kids, NCT, and Enhypen.
Beyond music, PULP has also brought international actors like Kim Seon-ho and Lee Jongsuk to the Philippine stage.