While the Philippines is slowly recovering from the COVID-19 pandemic, a silent health crisis continues to loom over the country. This ongoing epidemic has been affecting the young population for years, yet there is an unusual scarcity of information, and discussions about its prevention remain limited.

The Department of Health reported that 73 percent of Filipinos are grappling with this silent health crisis, with 83 percent of those affected falling between the ages of five and 12 years old. The prevalence of cavities among children has led to countless missing smiles in schools. It has been identified as the primary cause of school absenteeism, and it has detrimental effects on the academic and social performance of children.

Colgate, the leading oral health brand in the country and ally in protecting Filipinos against cavities, is helping raise awareness on the impact of poor oral health to school absenteeism among children.

To raise awareness for this cause, commuters can now spot disconcerting images of Filipino children missing one of their greatest assets – their smiles – along major thoroughfares in Metro Manila. How can we help these children regain their smiles?

These impactful images can be found along C5 Bagong Ilog Southbound, C5 Bagong Ilog Northbound, EDSA Guadalupe Bridge, and EDSA Orense. Additionally, you can discover several murals and images across the Mall of Asia Complex and at the Paranaque Integrated Terminal Exchange (PITX).

For more information about this silent health crisis and how proper oral hygiene can restore bright smiles and create a brighter future for Filipino children, you can check this link or scan the QR code.

These initiatives aim to draw public attention to address the crisis and protect children's smiles, while promoting a healthier and more conducive learning environment.

Are your children also missing their smiles?