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Prestone unveils car brand-specific coolants with Cor-Guard Technology

Designed for unique driving needs

Published Oct 12, 2023 08:43 am

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Motorists may be surprised to know that one car coolant does not necessarily fit all car brands. Each vehicle brand has a unique set of demands from their cooling systems and it’s prudent to get one that suits your vehicle.

Prestone makes it easy to figure out which coolant suits your vehicle with its color-coded Car-Specific Coolant with patented Cor-Guard Technology.

This line of coolants was unveiled at the 2023 Cebu Auto Show, where Prestone’s Commercial Director, Paulo Lao, emphasized Prestone's drive to bring protection to a wider market of car owners. 

"Prestone has a long history of delivering automotive solutions that drivers can rely on, and this latest offering is no exception. We are confident that this innovation will redefine the standards of coolants and engine protection by making it more accessible to more motorists,” Lao said.

The Car-Specific Coolant 1L is available in Red, Blue, and Green color variants:

Red: For all Toyota, Lexus, and Scion vehicles, of all years.

Blue: For all Honda, Nissan, and Subaru vehicles, pre-2009 to 2011 and newer.

Green: For all Suzuki, Hyundai, Kia, Mazda and Mitsubishi vehicles, pre-2009 to 2011 and newer.

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Prestone’s Commercial Director, Paulo Lao.

The unique feature that sets the Car-Specific Coolant 1L apart is the Cor-Guard Technology. "This coolant contains Prestone's most advanced Anti-Corrosion formula ever created instantly halting corrosion, preventing residue, and deposit build-up in vehicles. It boasts five times greater effectiveness, reinforcing its reputation as a dependable choice for every car owner," said Lao.

Meanwhile, Brand Manager of Prestone Philippines, Jaycel Ortiaga, took center stage to showcase the product to attendees, highlighting the top three reasons why the Car-Specific Coolant 1L is an excellent investment for car owners. 

"Firstly, it prioritizes safety, safeguarding your loved ones from potential overheating and car breakdowns. Secondly, it ensures the engine's longevity as it remains clean and protected from rust, grime and corrosion. Lastly, it provides value for your money by helping the car operate at its optimum level, maximizing fuel efficiency," Ortiaga shared.

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Clorox International’s Marketing Head, Monique Gonzales.

Finally, Clorox International’s Marketing Head, Monique Gonzales, reiterated Prestone's commitment to continue delivering quality and excellence to car owners. "Prestone's legacy of trust and superiority promises to revolutionize the way you care for your vehicles," Gonzales emphasized.

The Car-Specific Coolant 1L will be available at a suggested retail price of P300 per bottle and can be purchased at Prestone's partner stores and auto-supply shops nationwide, including True Value, Handyman, Ace Hardware, Blade as well as the Clorox Official Stores on Lazada and Shopee. Prestone strongly urges customers to ensure the authenticity of their purchases by buying from these authorized outlets, thus preventing potential accidents or vehicle damage.

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