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Manila Bulletin devider Technews devider Rakuten Viber introduces new business tools for SMEs

Rakuten Viber introduces new business tools for SMEs

Enhanced features for better customer engagement and efficient sales drive

Published Oct 11, 2023 04:15 am

At A Glance

  • Rakuten Viber, a globally renowned messaging app, has rolled out a suite of tools specifically designed for small and medium-sized enterprises. These tools aim to enhance engagement with local customers, digital presence optimization, incoming query management, and sales driving.
  • The introduction of these tools was spurred by a noticeable surge in brand-user interactions on the Viber platform. In 2023, the company witnessed a 26% increase in new business accounts and a significant 31% YoY growth in business message delivery.
  • Cristina Constandache, the Chief Revenue Officer at Rakuten Viber, emphasized the company's commitment to offering tailored services to businesses of varying sizes. She highlighted Viber's potential as a growth partner, providing businesses with a dynamic platform to navigate emerging challenges.
  • Some of the standout features of the new business tools include the ability for SMEs to create a public business profile, showcasing crucial information to potential customers. SMEs can also leverage the product catalog feature, where they can integrate detailed product descriptions, images, and pricing. Another significant attribute is Viber's dedicated chat folder, ensuring a clear distinction between business and personal communications.
  • The discoverability feature on Viber aids businesses in increasing their visibility to potential clients who are exploring similar services or products on the app. It underscores the importance of choosing the right categories and keywords when establishing a public business profile. This, coupled with the new tools, can significantly streamline SMEs' communications, expanding their reach and fostering growth.

Rakuten Viber, a leading global messaging and voice-based communication app, has announced a new suite of business tools for small and medium-sized enterprises (SMEs). The new features are designed to help SMEs engage with local customers, manage incoming queries, enhance their digital presence, and drive sales.

Rakuten Viber's new business solutions were inspired by the growing demand for brand-user interaction on the app and the success of its existing Viber Business Accounts product for enterprise-level companies. In 2023, Rakuten Viber reported a 26% increase in business accounts created and a 31% year-over-year increase in delivered business messages.

"Our mission is to offer customized services for enterprises of all sizes," said Cristina Constandache, Chief Revenue Officer at Rakuten Viber. "With Viber as a growth partner, businesses have a communications platform for adapting to new challenges that arise on their business journey."

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Cristina Constandache, Chief Revenue Officer at Rakuten Viber, passionately discussing the company's mission to provide tailored communication solutions for businesses of all sizes.discusses

 

David Tse, Senior Director for APAC of Viber, said that the company's new business offerings are focused on helping businesses of all sizes connect with their customers and grow their businesses.

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David Tse, Senior Director for APAC of Viber, unveiling Rakuten Viber's new suite of business tools designed to empower SMEs, ensuring efficient customer engagement and sales growth.unveils

 

Rakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services. The app has over 1 billion downloads on Android alone. It offers a range of features like one-on-one chats, video calls, group messaging, updates and discussions with brands and celebrities.

SMEs can harness the potential of Viber's new business tools to expand their business in several ways. Firstly, establishing a public business profile on Viber allows businesses to effectively present themselves to potential customers. It's essential to provide all pivotal details, such as contact information, operational hours, and a concise overview of the offered products or services.

Another feature is the ability to upload a product catalog. By incorporating brief descriptions, high-resolution images, and clear pricing, businesses can display their products or services appealingly.

For enhanced communication management, Viber's dedicated chat folder ensures business communications remain distinct from personal interactions, proving particularly beneficial for businesses that handle numerous customer inquiries on the platform. Moreover, leveraging the discoverability feature can propel a business's visibility to potential customers already exploring similar businesses on Viber, making it crucial to select fitting categories and keywords while setting up the public business profile.

By using Rakuten Viber's new business tools, SMEs can reach more customers, manage their communications more effectively, and grow their business.

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