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Manila Bulletin devider Business devider DTI-CITEM to feature 30 local brands in Germany

DTI-CITEM to feature 30 local brands in Germany

Published Jan 3, 2023 10:54 am

The Center for International Trade Expositions and Missions (CITEM), the promotions arm of the Department of Trade and Industry (DTI), announced that 30 Filipino exhibitors, mostly micro, small and medium enterprises (MSMEs) in the home, fashion, and lifestyle (HFL) sectors, will participate in a trade show in Germany next month.

In a statement, CITEM Executive Director Edward L. Fereira said the 30 MSMEs will participate at the Ambiente 2023 on February 3-7 in Frankfurt Messe Germany where the Philippines will have its own pavilion under the DesignPhilippines Brand.

Fereira said that out of the 30 participating exhibitors, 10 are from Tarlac, the country’s Partner Artisan Community. The province, known for its craftsmanship and design prowess, highlights their design expertise to capture the European market in the upcoming global trade fair.

"We are excited for the competitive roster of exhibitors featured in the 2023 edition of Ambiente," he said. "A mix of returning and neophyte exporters are set to make a mark on the international stage where our local designs can be appreciated by attendees from different parts of the globe."

According to Fereira, "The strong presence of our homegrown products empower the Filipino craft and lets us cater to more markets, therefore allowing our MSMEs to have a wider reach. Our team at CITEM is committed to offering the world a global range of export-ready products.”

The Philippine pavilion continues the narrative “Hands that work” from its previous participation in 2020. The theme is inspired by the fine workmanship and creative use of natural materials by the local communities that cultivate homegrown crafts. The participating MSMEs have sustainability and social development in mind, and are given labor opportunities brought by the continuously strengthened export industry.

A number of 4,700 exhibitors have announced their participation, ensuring Ambiente to be the world's biggest trade fair platform of its kind. With the theme “Moving the future," the 2023 edition of Ambiente aims to showcase a unique mix of ideas and products and provide a major platform for global trends.

The first comeback of the show after its three-year break is simultaneously staged at three venues for the first time. Ambiente is set to be joined by Christmasworld and Creativeworld in order to maximize the visitors' sourcing experience. The show prioritizes four product areas: Dining, Living, Giving, and Working–these segments consider sustainability; material innovation; and design breakthroughs and trends.

This participation is also geared to complement signature trade show Manila FAME’s return to the physical floor at the World Trade Center in Pasay City in October 2023.

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Ambiente 2023 Frankfurt artisans CITEM
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