Honda Cars Philippines, Inc. (HCPI) held its 2023 Dealer Conference last February 24, 2023 at the Grand Ballroom of Okada Manila in Pasay City. The conference recognizes dealers who excelled in sales and after-sales operations. Likewise, it serves to promote various programs that enhance customer experiences throughout the network. This year’s Dealer Conference was attended by 663 dealer participants from HCPI’s 37 dealerships nationwide with the theme “Honda Charging Ahead: Drive to Transformation”.

Awarded Dealer of the Year is Honda Cars Batangas (HCBT), who demonstrated steadfast excellence having also achieved 3rd place in 2020 and 2nd place in 2021. Honda Cars Marcos Highway (HCMR) came 2nd in this year’s conference, while Honda Cars Quezon City (HCQC) and Honda Cars Fairview (HCFR) both placed 3rd.

In addition, other sales and after-sales recognitions in different categories have been awarded:

Sales Achievers

Ranking	MetroManila	Provincial
1st	HondaCars Marcos Highway	Honda Cars Tagum
2nd	HondaCars Manila	Honda Cars Iloilo
3rd	HondaCars Fairview	Honda Cars Baliuag

Top in Sales Satisfaction

Ranking	Dealer
1st	HondaCars Tagum
2nd	HondaCars Batangas
3rd	HondaCars Greenhills

Service Intake Achievers

Ranking	MetroManila	Provincial
1st	HondaCars Marcos Highway	Honda Cars Batangas
2nd	HondaCars FairviewHondaCars Fairview	Honda Cars Pangasinan
3rd	HondaCars AlabangHondaCars Alabang	Honda Cars San Pablo

Top in Service Satisfaction

Ranking	Dealer
1st	Honda Cars Fairview
2nd	Honda Cars Iloilo
3rd	Honda Cars Marcos Highway

Top Safety Advocates

Ranking	Dealer
1st	Honda Cars Angeles-Clark
2nd	Honda Cars Alabang
3rd	Honda Cars Zamboanga

Best in After-Sales Operation

RankingRanking	Dealer
1st	Honda Cars Batangas
2nd	HondaCars Marcos Highway
3rd	HondaCars Fairview

The event also included the awarding of winners of the 23rd National Skills Contest (NSC). The NSC showcases the dealer service associates’ valuable skills that are in line with global best practices designed to elevate service quality.

The following dealer associates were declared as winners under the seven (7) categories:

Category	RankingRanking	Dealer	Name
QuickPair	1st	HondaCars Manila Bay	RommelCruzante / Elario Cepcon
	2nd	HondaCars Pasig	Jonrex Suarez / Morhell Lorilla
	3rd	HondaCars Makati, Inc.	Marc Anthony Tuazon / Ederick Mitch Macarilao
GeneralRepairGeneralRepair	1st	HondaCars Manila Bay	Froilan Lacsamana
	2nd	HondaCars Alabang	Arnel Joyosa
	3rd	HondaCars Quezon City	Samuel Langcay
BodyRepair	1st	HondaCars Pangasinan	Benjie Alegria
	2nd	HondaCars Quezon City	Naser Pescador
	3rd	HondaCars Cavite	Antonio Balin
PaintRepair	1st	HondaCars Quezon City	Danilo Palisoc Jr.
	2nd	HondaCars Quezon City	JoseJimenez Jr.
	3rd	HondaCars Manila	Jayson Clores
GRService Advisor	1st	HondaCars Makati, Inc.HondaCars Makati, Inc.	Elijah Villan
	2nd	HondaCars AlabangHondaCars Alabang	OrnilonAlcantara
	3rd	HondaCars Alabang	EnriqueOña
BPService Advisor	1st	HondaCars Mandaue	Jeson Villamor
	2nd	HondaCars Alabang	JonathanSimbulan
	3rd	HondaCars Batangas	DanicaGarado
CustomerRelations	1st	HondaCars Manila Bay	AnnaRose Estarija
	2nd	HondaCars Shaw	AnnaLyn Odulio
	3rd	HondaCars Marcos Highway	SarahJessica Mariano

Winners will be the official Philippine representatives in the Asia Oceania Skills Contest in May 2023 and will have the chance to participate in the World Skills Contest in October 2023.

HCPI President, Mr. Masahiko Nakamura expressed gratitude for everyone’s hard work, and confidence in the capabilities of the Honda dealership network.

“We at Honda Cars Philippines Inc. are grateful for your efforts to ensure superior customer satisfaction in sales and after-sales services. Last year’s achievements, including sales of almost 14,000 units, reflect your dedication. Let’s keep the momentum going, maximize Honda’s advanced product technologies, and build on the after-sales improvements we have been working on. Through these, we can help realize a higher level of safety and reach out to more customers” said Mr. Nakamura.