Korean superstar Lee Min-ho is the newest endorser of leading property developer SM Development Corporation (SMDC).
SMDC announced that Lee Min-ho will be the face of its “Step into Luxury” campaign.
“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” said Lee Min-ho (이민호), adding that being able to influence home buyers in owning their home is something he is grateful for.
“We are certainly excited to be working with Mr. Lee Min Ho for this campaign,” said SMDC Vice President for Marketing Aye Luna.
She added, “Not only does he embody true luxury and sophistication, he is also a ‘Good Guy’ in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”
Lee Min-ho has starred in the dramas “Pachinko,” “The King: Eternal Monarch,” “Boys Over Flowers,” “City Hunter,” “The Heirs” and “The Legend of the Blue Sea.”
He was voted as most favorite actor in the 2022 Overseas Hallyu Report, an international survey conducted in 18 countries by Korea’s Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE).
As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.