Say it with chocolates


ANGEL THOUGHTS

Chocolates, anyone?  Aleli Arcilla, VP and Managing Director, Mondelēz International; and Raf Baradas, Category Lead for Chocolates Mondelēz International.

The sweetest thing to tell your loved one this Valentine’s Day is “I love you” in all the languages or dialects you can think of on Feb. 14. 

These days of lightning-fast technology and social media, it is so easy to say something and be heard in an instant. You could send messages to your special someone on Viber, Facebook, Yahoo, Twitter, or what have you. But there is something different about saying how much you care, and how special that one and only loved one is in person and with a special, tangible gift. And a favorite gift when Valentine’s Day rolls around is, you guessed it, chocolates.

​Filipinos love to celebrate Valentine’s Day. And chocolates are among the many ways they show their love during this season. Why? Because chocolates are sweet! Need another reason? I don’t think so.

Offering the sweetest love notes, Mondelēz International in the Philippines recently launched its Valentine specials. We all love to celebrate the day of hearts with campaigns featuring limited-edition packs for its two-bestselling chocolate brands, Cadbury and Toblerone, to give Filipinos fun and sweet gift ideas for their loved ones.  

For Valentine 2023, Cadbury Dairy Milk’s “Pop Your Heart Out” and Toblerone’s “Give a Thoughtful Gift This Valentine’s” campaigns aim to continue expanding the presence of the brands in the Philippines while leveraging on the role that snacks like chocolates play in consumers’ lives.

“Valentine’s Day marks one of the two top gifting seasons in the Philippines. And February has traditionally shown the highest sales for chocolates. Currently we hold the positions for number one chocolate in Modern Trade with Cadbury Dairy Milk and number one gifting brand with Toblerone. This is because chocolates play a crucial role in the lives of Filipinos. We express our love through gifting sweet treats and chocolates are among the top gift choices during the love month,” said Aleli Arcilla, VP and managing director at Mondelēz International. 

This love month, Cadbury and Toblerone chocolates are enhanced with love-themed packaging.

“For Cadbury, we have a limited edition ‘Pop Your Heart Out’ chocolate bars. When you open the chocolate bar, there will be a heart-shaped chocolate in the middle that you can pop out. Another unique way to share your love is through our 3D paper heart that you can give to your dearest one,” said Raf Baradas, category lead for chocolates at Mondelēz, adding that the Toblerone bar now comes with a special packaging just for the occasion. “We did a play around its sleeves, where one can pull a tab and write heartfelt messages for an even more thoughtful surprise. You don’t need to wrap it anymore. You can put your message on it.”

Happy Valentine’s Day to all! And a special Happy Birthday to Kris Aquino, who was born on such a red-letter day!