Leading broadcast company GMA Network has beefed up its anti-piracy capabilities by partnering with the Alliance for Creativity & Entertainment (ACE).
Widely regarded as the world’s largest and most effective anti-piracy coalition, ACE currently has over 50 global members, with GMA as its first member from the Philippines.
“Piracy continues to be one of the biggest problems in the entertainment industry globally. The duplication and illegal distribution of movies, teleseryes, music, and other materials invalidate the hard work of those behind it,” said GMA Chairman and CEO Felipe L. Gozon.
He noted that, “And as such, we are proud to join the Alliance for Creativity and Entertainment in its global campaign against digital piracy.”
“GMA Network, through various initiatives on different platforms, is consistently taking the necessary steps to combat the illegal distribution of our shows movies, music, and other materials. And through our partnership with ACE, we look to further strengthen these initiatives to protect our content,” Gozon added.
Mr. Motion Picture Association Executive Vice President and Chief of Global Content Protection and Head of ACE Jan van Voorn said “We are thrilled to welcome GMA Network to the Alliance for Creativity and Entertainment and look forward to working with them to combat piracy and protect content creators – in the Philippines and around the world.”
“ACE is building a strong global network of media companies and partners who are working together to eradicate the serious threat piracy poses to the creative economy,” he said.
As part of its efforts to combat piracy, GMA Network also launched last Thursday its own anti-piracy advocacy campaign dubbed “Stream Responsibly. Fight Piracy.”
The campaign aims to encourage people, especially the younger generation, to be aware of what is right and wrong and help raise awareness of the value of creative works. It also aims to protect and educate the public about the potential harms of clicking pirated websites and apps.
Fittingly, these initiatives will not only ensure the protection of Filipino content creators but will also ensure the high-quality viewing experience of all Kapuso viewers and subscribers.