Toyota Motor Philippines, SBP forge partnership for the FIBA BASKETBALL WORLD CUP 2023

Published January 23, 2023, 4:11 PM

by Manila Bulletin Sports

The Samahang Basketbol ng Pilipinas (SBP) is welcoming a key partner that will help move them forward in the FIBA Basketball World Cup 2023 journey. 

Toyota Motor Philippines and the Samahang Basketbol ng Pilipinas forge partnership for FIBA 2023 World Cup hosting

Toyota Motor Philippines is taking part in this year’s FIBA Basketball World Cup as a local major sponsor. In line with that, it has also entered into a partnership with the Samahang Basketbol ng Pilipinas and Gilas Pilipinas as well. 

“It is with great appreciation and warmth that we welcome Toyota Motor Philippines to the FIBA Basketball World Cup 2023 family,” said SBP Chairman Emeritus Manny V. Pangilinan. 

Toyota Motor Philippines’ participation goes a long way in ensuring the success of the country in hosting this momentous global sporting event. Its partnership with SBP goes deeper than just the FIBA Basketball World Cup 2023. They are working together with the national association to support local athletes and improve the level of basketball in the country.

One way Toyota Motor Philippines is doing that is by supporting Gilas Pilipinas during their FIBA Basketball World Cup 2023 campaign. They are fully behind the national team as they play on the biggest stage of basketball in 2023, in front of thousands of Filipino fans.

FIBA Asia Board and SBP president Al Panlilio expressed the value of attaining high-profile sponsors.

“Even as we thank Toyota Motor Philippines for agreeing to be part of this once in a lifetime experience, we are inviting as well others who wish to also share in this global activity, this journey which in a sense is truly a merger of world caliber sports and big business.”

Atsuhiro Okamoto, President of Toyota Motor Philippines stated that: “By being part of the FIBA Basketball World Cup 2023 journey, one of the biggest global sports event this year, we aim to further inspire and encourage more Filipinos to use the power of movement to reach their full potential. This is the spirit of our START YOUR IMPOSSIBLE global sports campaign. With this partnership with FIBA through SBP, and unity basketball brings to Filipinos, we are always moving closer to our goal of producing happiness for all.” 

Toyota Motor Philippines is also integral to the SBP’s build-up heading into this FIBA Basketball World Cup 2023. The Filipino automotive company is assisting in various basketball clinics and coaches camps, which aim to share knowledge at the grassroots level. 

All of these activities by Toyota Motor Philippines highlight the significance of this major event that the SBP is undertaking, as well as the importance of championing the national team and other local athletes. 

The FIBA Basketball World Cup 2023 will be co-hosted by the Philippines along with Japan and Indonesia. The Philippines will be hosting the majority of the games that will be happening from August 25 to September 10, including the final phase and championship game. 

The Philippines has taken part in six previous World Cup competitions. This year’s participation will be their seventh time playing in the international tournament, and the second time hosting the event. 

 
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