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Manila Bulletin devider Philippines devider National devider What's your Rustan's story?

What's your Rustan's story?

Published Aug 5, 2022 11:00 am

On the occasion of its 70th anniversary, the iconic department store launches campaign to celebrate moments both historic and personal with its loyal clients

BUILDING AN EMPIRE Gliceria Rustia-Tantoco, Bienvenido Tantoco Sr., and Oleg Cassini in New York in July 1993

This hails the 70th anniversary of upscale retail favorite Rustan’s, with celebrations taking place this season in-store and online.

Started in 1952 by Gliceria Rustia-Tantoco with the full support of her husband Bienvenido Tantoco Sr., Rustan’s was born from a true passion and appreciation of the best quality items and brands from across the globe. Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination, serving only the finest brands, products, and services.

FASHION FOCUS Criselda Lontok during Criselda Lontok Tea Party in 2019

To commemorate the last 70 years of excellence, this coming season sees a great celebration of historic moments in time displayed in store and online—not only from the brand’s rich history as a leading beacon in fashion innovation for the Philippines, but also interestingly featuring key memories from the many loyal customers who are cross-generationally and intrinsically part of this extraordinary story.

BUSINESS FRIENDS Foundress Gliceria Rustia-Tantoco with Bernard Lacoste in Paris

Highlights include groundbreaking moments that showcase founder Glecy being the first person to license Christian Dior in the Philippines, bringing an exclusive distribution of Lacoste to the country, and opening the first Charriol boutique.  It also features customer stories, from the everyday to the momentous, all of which showcase how Rustan’s take on the seemingly ordinary, making it extraordinary, through dedication to excellence in goods and service.“Seventy years ago, my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines, something that had never been done before, says Zenaida R. Tantoco, chairman and chief executive officer of Rustan’s. “Today her legacy is still alive, and the boundaries that she broke ensure that we still offer only the top brands, only the finest products, and only the best service. We are who we are because of her, alongside our ever-loyal customers who are so entwined in our Rustan’s story. Our promise is to constantly pursue how we can continue to make the every day special for them, and the seemingly ordinary, extraordinary.”

CABLE BANGLES Philippe Charriol boutique formal opening at Greenbelt Mall in November 1996

‘We are who we are because of her, alongside our ever-loyal customers who are so entwined in our Rustan’s story. Our promise is to constantly pursue how we can continue to make the every day special for them, and the seemingly ordinary, extraordinary.’

FEEL OF LUXURY Maxene Magalona attends Longchamp Le Pliage Personalized Leather event in 2018

As part of the celebrations, customers will be invited to share their key Rustan’s moments from over the years to cement their part in this continued historic journey and engage as part of a “your story is our story” campaign. Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale, all encapsulated within a dynamic graphic that speaks to Rustan’s’ future.

The phenomenal Rustan’s story may have started 70 years ago, but it continues on, now with the exciting refurbishment of the Makati flagship store and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines. www.Rustans.com

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