SM Haffiness franchise roadshow makes stop at SM City-Santa Rosa


STA. ROSA CITY, Laguna -- The SM Supermalls, in partnership with the Association of Filipino Franchisers Inc. (AFFI) and the local government units, rolled out a three-day HAFFINESS Franchise Roadshow at SM City Sta. Rosa Laguna on Friday, Aug. 19.

Photo via Danny Estacio

The roadshow aims to help micro, small, and medium enterprises (MSMEs) recover from a huge blow inflicted by COVID-19 pandemic.

With the theme “HAFFINESS, happy and radiant thoughts,” the goal of the three-day roadshow is to connect with aspiring entrepreneurs, OFWs, and retirees to franchisors.

Exhibitors, expert speakers, and partners have been to share information and development strategies to help MSMEs expand their businesses in the post-pandemic business climate.

As a staunch supporter of MSMEs, SM Supermalls has committed to helping businesses bounce back and recover.

Different franchise brands that potential franchisees can sample, visit, and explore are highlighted in the roadshow which is set until Sunday, Aug. 21.

Franchisees can also connect with the franchisors and consult with industry leaders. Attendees can also converge with business mentors and life coaches for mentoring and coaching about various franchises and other business-related topics.

The aspiring franchisees will also have exclusive access to executives who have succeeded in boosting their businesses and brands through one-on-one sessions.

Some of the exhibitors present on the first day (Friday, Aug. 19) were Twice Tea, Esting’s Bellychon, Cleeneco, Mr. Dagupeño, Wendeli, Shania’s Manila, Tokyo Tempura, Siomai House, MyKartero, Unified Payment Center, Ricemart, Nakuyami, Avo Bravo, Umani, Rite Tea, Manila East Travel and Tours, El Bonitos Pizza and Healthy Meals PH.