Jollibee Foods Corporation will open a Jollibee restaurant in the heart of the iconic Times Square, New York on August 18, 2022.
In a statement, the firm said the newest store opening forms part of the Jollibee Group’s aggressive overseas expansion and sustained growth in one of its key pillar markets, North America.
Also known as the “Crossroads of the World,” Times Square is a top global commercial and entertainment hub and Jollibee Times Square will be located right beside Good Morning America and in the Bowtie, where the famous New Year’s Eve Ball Drop takes place.
The store is expected to attract new fans and introduce the brand to more mainstream American customers.
“We are excited to spread the joy of eating to everyone and contribute to the diverse and exciting food scene in Times Square,” said Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America Maribeth Dela Cruz.
The Times Square branch will offer Jollibee menu favorites, including the world-famous Chickenjoy fried chicken and Chicken Sandwich–each with its own spicy variant, and other favorites such as Peach Mango Pie and Jolly Spaghetti.
Now with 84 locations across North America and over 1,500 restaurants worldwide, Jollibee continues to grow its presence in the U.S. and Canada, with plans of reaching 500 stores in the next five to seven years.
Jollibee is the flagship brand of the Jollibee Group, one of the world's largest and fastest growing restaurant companies.