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CEB investing in sustainability initiatives

Business

CEB investing in sustainability initiatives

By Emmie V. Abadilla

Cebu Pacific (CEB) is investing in more sustainability initiatives to boost the stability of its operations and care for the environment, the carrier announced.

Currently, CEB operates the greenest aircraft in the aviation industry, the A330NEO, as it aligns its sustainability goals with the global aviation’s commitment to achieve net zero carbon emissions by 2050.

CEB has established three major pillars on its sustainable journey.

First is modernization, which aims, to have an all-Neo fleet, followed by resource optimization, which includes pushing for fuel efficiency best practices and last, using Sustainable Aviation Fuel (SAF), launching green routes by 2025 and using SAF for its entire network by 2030.

CEB was the first local airline to incorporate the use of SAF in its operations.

“Cebu Pacific is committed to invest time and resources to be the greenest airline in Asia and one of the greenest in the world," Vice President for Marketing and Customer Experience Candice Iyog told the recent Cebu Business Month Tourism Summit.

Candice Iyog VP CEB

SAF is a “drop-in” replacement for fossil fuels, produced from renewable resources.

The use of SAF results in an up to 85 percent reduction in carbon emissions across the SAF lifecycle.

The chemical and physical characteristics of SAF are almost identical to those of conventional jet fuel and these can be safely mixed with regular jet fuel to varying degrees.

SAF does not require any adaptations to the aircraft or engines and does not have any negative impact on performance or maintenance.

“As Cebu’s namesake, we have this sense of responsibility as we realign, reinforce, and rebuild tourism as stewards of this planet we all share,” she maintained.

Related Tags

cebu pacific CEB GREEN INITIATIVES

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