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Manila Bulletin devider Drive devider Toyota empowers MSMEs with all-new Lite Ace

Toyota empowers MSMEs with all-new Lite Ace

Published Jul 22, 2022 10:03 am

Promising growth seen in light commercial vehicle segment

The country’s leading automotive and mobility company Toyota Motor Philippines (TMP), wants to give business owners and entrepreneurs a leg up when it comes to transporting their goods. It has reintroduced one of its most iconic nameplates, the Toyota Lite Ace, to serve as a reliable business partner.

That nameplate is the Toyota Lite Ace, officially unveiled at Farmers Plaza in Araneta City, Quezon City – one of the busiest commercial centers and marketplaces in the country that serve as a hotspot for flourishing businesses.

The Lite Ace marks TMP’s entry into this new category. Like all Toyota products, the Lite Ace boasts of the brand’s signature QDR (Quality, Durability, and Reliability) that suits the demands of MSMEs needing the most returns out of their every investment. This also translates to minimal downtimes for the vehicle, ensuring business continuity and avoiding time and financial losses or extra expenditures for repairs.

Besides this, Toyota wants to make the all-new Lite Ace an easy-to-acquire vehicle, giving MSMEs ease when purchasing. Through Toyota Financial Services Philippines (TFSPH), TMP is offering the all-new Lite Ace under unique financing packages that allow customers to acquire units under a weekly payment scheme with rates that go as low as P2,903.50 per week (for the pickup variant). This makes investing in a Toyota commercial vehicle easier and more accessible for those who are looking to start or expand their own local businesses.

The Lite Ace currently comes in two variants – the Pickup with an open bed for fast and flexible loading, and the Panel Van with sliding doors on both sides for easy cargo transport. Both the Pickup and Panel Van are heavy-duty and wide capacity, perfect for any heavy-load transportation needs.

The Panel Van is ideal for businesses like e-commerce parcel transportation and the dropside Pickup can be utilized for agricultural and industrial needs. TMP will continue to grow the lineup as the Aluminum Van ideal for dry goods transport and the Utility Van fit for transporting manpower are expected to be introduced by September 2022.

The Lite Ace is powered by a 1.5L gasoline engine and five-speed manual transmission. It also comes with practical convenience features like electric power steering and an air-conditioning system. Aside from being a reliable partner in efficiency, the Lite Ace also gives importance to the safety of its users through standard safety equipment SRS Airbags, Anti-lock Brake System and Vehicle Stability Control (VSC) for the Panel Van.

From left: Senior Vice President and Overall Head of Marketing, New Mobility Business and Vehicle Logistics Department, Jing Atienza; TMP President, Atsuhiro Okamoto; Vice Chairman, David Go; and Senior Vice President for Marketing, Masatoshi Toiya.

“With the introduction of the All-New Lite Ace, we are responding to the long-time request of our customers for Toyota to introduce a light commercial vehicle,” TMP President Atsuhiro Okamoto told spectators at the unveiling event. “We are confident that the all-new Lite Ace is a game-changer, not just in uplifting the auto industry, but more importantly in improving the way homegrown businesses move people and goods.”

The Pickup Lite Ace retails at P570,000 while the Panel Van Lite Ace has a retail price of P655,000 and both come in white. Upon its launch, the Toyota Lite Ace will be offered with Free Periodic Maintenance for 1 year/20,000kms.

Related Tags

Lite Ace Toyota Motor Philippines (TMP) light commercial vehicles
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