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Manila Bulletin devider Lifestyle devider Linda Evangelista and Greg Hsu star in Fendi's latest campaigns

Linda Evangelista and Greg Hsu star in Fendi's latest campaigns

Published Jul 19, 2022 08:00 am

One of the ads marks Linda's comeback to modeling

After the success of its latest haute couture collection, Italian fashion label Fendi surprises everyone with its latest campaign featuring supermodel Linda Evangelista. At 57, the Canadian fashion model dons the brand’s signature accessories, which include the iconic Fendi baguette, for the ad.

Linda Evangelista and Greg Hsu for Fendi

Marking Linda’s comeback to modeling after a cosmetic procedure by Zeltiq’s CoolSculpting that brutally disfigured her, the post also announces the label’s upcoming fashion show in New York celebrating the 25-year legacy of its signature bag designed by its creative director of accessories, menswear, and children, Silvia Venturini Fendi. The highly-anticipated show will take place on Sept. 9, 2022. 

Apart from Linda, Fendi also shares that actor and singer Greg Hsu joins its family as its newest Greater China Region brand ambassador. According to the brand, his appointment aims “to showcase the Maison’s heritage of classics and its endless pursuit of innovation, with his gentle and elegant inner strength and his bright and pure outer image injecting new vitality into the brand. With his sunny disposition and enigmatic looks, Hsu portrayed FENDI Menswear with a unique charm, conveying the extraordinary style and dignity of a young man.”

Greg Hsu has appeared in successful film and television productions, including the 2021 release of his film “My Love,” which grossed more than 789 million. The film was subsequently released in South Korea, Singapore, Canada, and other regions. Hsu's solid acting skills and strong artistic shaping power in popular film, TV series, and music works have won the recognition and support of many audiences and listeners from Chinese-speaking regions.

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