Careline Cosmetics, the sought after local Gen-Z makeup brand has just announced popular and multi-talented young actress, Francine Diaz as the newest face of the brand!

Careline’s Brand Manager Natasha Chua reveals that when they were looking for an endorser that could proudly represent the brand, Francine’s name kept showing up in the polls. And according to Chua, it made sense as "she is one of the top leading stars of her generation, and is a great inspiration and influential figure to other young people."

Aside from star power and a reputable character, it was also important for Careline that the new endorser actually knew the brand. Francine turned out to be a perfect fit, too! Because Francine admits that not only was she aware of the brand, but she is actually an avid Careline user and customer as well!

“I remember during first year high school ko, dun ako nagstart magkaroon ng interest sa makeup, and Careline talaga yung ginamit ko,” shares Francine. In fact in one of her media interviews, she mentions that the first ever beauty product she owned and purchased was the Careline Lip & Cheek Tint!

Francine literally grew up with the brand, stating that she continues to use Careline until now. Her all-time favorite in particular is the Careline Oil-Control Blush On in Peach Glow. Francine adds, “I am very happy kasi yung ni-loo-look-up kong makeup brand before, isa na akong endorser niya.”

Chua says that Careline, as a beauty brand, is fun, energetic, and never boring. “While Francine often plays sweet and innocent characters in most of her shows, her looks are very versatile and reflective of the brand’s slogan #BetterThanBasic!” 

Additionally, Chua mentions, “Like the brand, Francine is exciting to be with. She is full of energy and adaptive. We can’t wait for Careline’s brand followers and Francine’s fans to see the different looks we did with Francine during her Careline shoot!”

Watch out for new innovations and product launches from Careline and more materials featuring Francine Diaz! Careline Cosmetics is available in Watsons, Mercury Drug Stores, Robinsons Dept Stores and Supermarkets, SM Dept Stores and Supermarkets, Alfamart, Waltermart Dept Stores and Supermarkets, Puregold, Gaisano Group of stores, Prince Warehouse, among other leading retail stores nationwide!