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Manila Bulletin devider Business devider DITO hauling in 12 M subs

DITO hauling in 12 M subs

Published Jul 14, 2022 06:12 pm

The country's third telco player, DITO Telecommunity Corp., has hauled in 10.3 million subscribers todate and expects to hit 12 million total for 2022, chief administrative officer Adel Tamano told reporters Thursday, July 14, in a virtual press conference.

"We are slowly getting the market share and starting from a crawl to a walk to a run," he noted.

"Our goal for this year is 12 million, which we will hit as early as October or by the end of the year at the latest."

Furthermore, the telco expects to exceed its mandated coverage of 70 percent of the population for 2022.

"We will cover 75 to 76 percent of the population by the end of the year," according to chief technology officer Rodolfo Santiago.

"By mid 2023, we will reach 80 percent of the population," he added.

By 2024, DITO should have 84 percent coverage.

"We achieved 70 percent population coverage in three years, what our competitors achieved in 25 to 30 years," Santiago underscored.

DITO promised to revolutionize the telco industry. "And we intend to keep that promise. We now have more than 5,500 towers,” he pointed out.

Currently, DITO is present in over 600 cities and municipalities and targets to serve over 840 areas nationwide by the end of 2022.

Already, DITO has made a dent in the dominance of PLDT Inc. and Globe Telecom Inc., according to intelligence firm Ookla.

This July, the three telcos are expected to battle head-to-head in the domestic market.

DITO's presence, combined with regulatory changes, spurred investments across major telco players' network infrastructure, benefitting millions of Filipino consumers by boosting 4G and 5G connections.

DITO has also accelerated its capex and earmarked ₱50 billion this year to reach more Filipinos and make its service available in more areas nationwide.

In its first year, DITO invested P150 Billion and was supposed to put in P27 Billion every year thereafter.

However, the telco decicided to almost double its capex for 2022.

The third telco is a joint venture of the group of Davao-based businessman Dennis Uy and China Telecommunications.

It was awarded its certificate of public convenience and necessity and frequencies in 2019.

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DITO ON TRACK W 2022 TARGETS DITO Telecommunity Corporation
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