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This Korean skincare brand gets a new look

Lifestyle

This Korean skincare brand gets a new look

By Jane Kingsu-Cheng

Offers three simple skincare lines to choose from

We're all living a fast-paced life whether we like it or not, but taking care of ourselves and our skin shouldn't be ticked off from our to-do list. There's a skincare brand that understands this concern and have come up with a simpler skincare routine that can, hopefully, be easily adapted to one's everyday routine.

iWhite Korea is over 20 years old, being one of the first brands to bring Korean skincare to the country. Revamping their look and packaging, they've also added some new products as well to pique the interest of both skincare newbies and those who have been loyal customers.

There are three skincare lines to choose from: Daily for cooling and hydrating, Acne+ for calming and soothing, and Power Brightening for brightening and glowing. Three skincare lines with just three simple products of wash, tone, and moisturize that make it an easy beauty and self-care regimen to follow.

"iWhite Korea is rooted in the Korean phrase Malg-eum, loosely translated as a way to describe cleanliness, clarity, and freshness. We aim to bring that essence of purity to each product, creating a simple self-loving routine you can do every day," says Director of Marketing and Sales of iWhite Korea Youjin Seo.

* For more information, visit their website.

Related Tags

iWhite Korea skincare Beauty

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