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The Philippines welcomes Chinese fast fashion king

Published Jun 30, 2022 10:00 am

Premium trend-led international brand Urban Revivo ties up with Suyen Corporation to bring affordable luxury style into the Philippine market

It can be overwhelming to articulate and muster the power of fashion and style through words. Even zeroing in on the nuts and bolts behind the ever-changing sartorial choices of every individual urges staggering amounts of time and effort. Is there any way to make every aspect of fashion science accessible to everyone?

Such a provocative question is where global fast fashion brand, Urban Revivo, takes its cue for its pursuit of improving people’s lives through style, banking on its transformative nature.

For the past 16 years, the fashion label has been upholding its brand ethos of “play fashion” in challenging the traditional retail model as it proudly positions itself as a pioneer of affordable luxury within the high-street fashion sector.

Touching various sorts of individuality with its avant-garde yet straightforward designs, characterized as contemporary, innovative, and youthful, Urban Revivo forges on to inspire and share with its array of discerning clientele the most fun and whimsical ideas founded on rigorously understanding them, from their preferred looks and colors to which part of their figure they want to accentuate.

Accoutred with the latest runway-inspired, ready-to-wear designer and high street fashion looks, Urban Revivo is all set to take the ever-evolving Philippine fashion scene up a notch with Suyen Corporation.

With over 360 stores worldwide, including Singapore and Thailand, and its world-class design centers in London, Shanghai, and Guangzhou, it is no secret that the fashion retailer has grown by leaps and bounds into the future.

Accoutred with the latest runway-inspired, ready-to-wear designer and high street fashion looks—both menswear and womenswear—Urban Revivo is all set to take the ever-evolving Philippine fashion scene up a notch with Suyen Corporation. The latter seeks to elevate the Filipino lifestyle by bringing the international luxury apparel brand to the country, offering more intricate clothing options for fashion-forward and sartorially inclined Filipinos.

The partnership between UR Fashion Group and Suyen Corporation poses many opportunities for these companies and their existing and potential patrons. This venture also adds to Suyen Corporation’s empire of well-loved brands—ranging from retail to food and beverage.

Urban Revivo has always been an unconventional thinker in the fashion industry. A step into its store is unlike any other retail experience with the striking amalgamation of art and creativity imbued in the brand’s DNA. Each store boasts of sophisticated interiors that complement every Urban Revivo creation. For instance, the brand’s flagship store at SM Mall of Asia will teem with smooth curves of peeling layers on the walls, revealing a solid steel and concrete foundation.

The store’s lighting, moreover, follows the theme of convergence of opposites, with the soft shadows conjuring up balance and a welcoming aura and illuminated films that steer the sightlines to create a strong connection between men’s and women’s areas.

The impactful introduction from the first flagship store in the country sets a laudable example for future concepts that Urban Revivo will bring to the Philippines. The expectations stand not far from the stunning structures of the brand’s stores and design centers overseas.

The first Urban Revivo store in the Philippines opens on July 8 at SM Mall of Asia in Pasay City. Other stores are slated to open soon at Glorietta, Rockwell, SM Megamall, Trinoma, and SM North EDSA. urbanrevivo.com | FB @UrbanRevivoPhilippines | IG @urbanrevivo.philippines

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flagship store SM Mall of Asia Urban Revivo high street fashion affordable fast fashion world-class Panorama
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