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Manila Bulletin devider Drive devider Lego Transformers Optimus Prime now available

Lego Transformers Optimus Prime now available

Published Jun 30, 2022 01:58 pm

Engage Brick Mode

Autobots, roll out! Leading global toy companies, the Lego Group and Hasbro, Inc. unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in Lego form – complete with alt mode.

The new Lego Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed Lego pieces. Once assembled, the figure stands over 35-cm in robot mode and 15cm high in alt mode. You read it right: fans can convert the Lego from robot to truck alt mode and back again! This is one of the first times a Lego set has been able to convert between two models, without the need to rebuild.

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character. The Lego Transformers Optimus Prime set can change from truck mode to robot mode without the need to rebuild.

The Lego Transformers Optimus Prime set is now available in all leading toy stores at a suggested retail price of ₱10,999.00. Drop by the nearest Lego certified store (BGC, Alabang Town Center, TriNoma, The 30th, UP Town Center) now.

“It has been an honor and joy to work together with Hasbro to develop a Lego version of Optimus Prime,” said Joseph Patrick Kyde, Senior Designer at the Lego Group. “I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.”

“We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the Lego Transformers Optimus Prime,” said Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro. To find out more about the new Lego Transformers set, visit Lego’s official store at www.bankeebrick.ph.

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