ADVERTISEMENT
Manila Bulletin devider Entertainment devider Celebrities devider Araneta City harnesses AR technology to bring urban art to life

Araneta City harnesses AR technology to bring urban art to life

Published Jun 2, 2022 03:21 pm
Araneta City harnesses AR technology to bring urban art to life

 
Augmented Reality (AR) is the next frontier in the enhanced user experience promised by technology.
Soon, all of our gadgets can seamlessly blend with the world around us, prompting us with helpful
tips, directions, and even recommendations.


 
But as early as now, the City of Firsts has been utilizing this groundbreaking new technology to bring
to life new experiences that can be had at Araneta City.


 
At the activity area of Gateway Mall, visitors can enjoy the benefits of AR technology at the Binibining
Pilipinas 2022 Glam Shot Photo Exhibit. At first look, you’ll see the striking 7-ft tall portrait images of
40 Binibining Pilipinas. But what’s novel about this exhibit is that once you train your phone on the
images, you’ll see the candidates come to life and display all their fierceness right on your screen.


 
To try out this AR experience, download the UniteAR app on their smartphones, open the AR camera
on the app, and scan the QR code in any of the panels. From there, the images of the Binibinis will
spring to life offering us a glimpse of their beauty and grace.


 
“We believe in always elevating the experience of our customers. Through the use of AR in activities
like this photo exhibit, we are bringing technological innovation to our patrons that allows them to
have an exciting virtual Binibining Pilipinas experience,” Marjorie Go, AVP for Marketing of Araneta
City, said.
 


The Binibining Pilipinas 2022 Glam Shot Photo Exhibit will stay at the Gateway Mall Activity Area
until June 11 and will be moved to other Araneta City malls like Farmers Plaza and Ali Mall in the days
leading to the pageant’s Grand Coronation Night.
 


Elsewhere in the City of Firsts, huge artworks and murals are also powered by AR technology. There's
the Tropical Mural near the Gateway Mall skybridge (near Miniso), the Pet Pals Mural beside the
Gateway Mall-General Roxas Ave. exit (beside Conti's Bakeshop), the Waterfalls Mural at the New
Frontier Theater Arcade (beside McDonalds), and the Kobe Bryant Mural at the Shopwise Arcade
(beside Bonchon) -- all of which can come to life on your smartphones when you scan the QR codes
near these artworks.
 


AR technology is also currently being used by Araneta City’s Gateway Gallery for its
groundbreaking SiningSaysay: Philippine History in Art exhibit, which features 30 large history
paintings that mark various pivotal moments in Philippine history. Visitors who will scan the paintings
via the Gateway Gallery mobile app will be greeted with an informational video about the artwork.

“AR technology adds a layer of innovation to the experience of the Araneta City-zens. Whether it’s
used to showcase the Filipina beauty or the very rich and diverse culture around the world, AR can
create opportunities to engage customers like never before, so expect to see more offerings with this
interactive feature at the City of Firsts,” Go added.

Related Tags

augmentedreality AranetaCity
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.