Power through positive inspiration: this is what Beautéderm, as a brand, believes in. This has also become the guiding principle for Rei Anicoche-Tan, the brand’s President and CEO, as she carefully collaborates with every ambassador she personally handpicks.

For Tan, being inspired by her own brand ambassadors is key to ensuring a long, committed partnership that will transcend the often-transactional relationship. This is why she has chosen a powerhouse of women who motivate, challenge, and stimulate her both as a woman and as an entrepreneur. These women redefine excellence in today’s ever-changing world.

There is the movie queen herself, Bea Alonzo, who has championed self-love without the trappings of aesthetics and optics. She is a woman who believes that loving yourself is the ultimate fitness regimen that goes deep into what makes us truly beautiful. The practice of self-love, for her, is the best way of extending that love to others. After all, one cannot pour from an empty cup.

The Kapuso Primetime Queen, Marian Rivera-Dantes, is the epitome of a woman who can do it all: a devoted mother, wife, homemaker, and an accomplished actress. Marian is the embodiment of hard work translating into unbridled success. With love for family as her guiding principle, she has conquered great obstacles with grace, both on and offscreen. Her authenticity has always been one of her most endearing qualities.

Also enjoying motherhood and the quiet solitude of a life outside the limelight, Korina Sanchez-Roxas, an award-winning broadcast journalist, has proven that fortitude pays off – whether in one’s career or personal life. To her, nothing in life is late or early, as long as one is willing to begin the journey. With the many permutations of her career in broadcasting, one thing will always remain true for Korina: nothing can ever replace hard work and perseverance.

No stranger to hard work herself, Sylvia Sanchez’s humble beginnings have prepared her for a stellar acting career as it helps her draw from her personal struggles and allows her to dig deeply into her wellspring of life experiences. Dubbed the “Pambansang Nanay ng mg Pinoy,” her motherly charisma extends offscreen not only to her immediate family, but to those she has carefully taken under her loving, maternal wing.

As great actors go, one cannot forget the Grand Slam Queen herself, Lorna Tolentino who is the true embodiment of consistent and constant excellence. Her body of work speaks for the magnitude and breadth of Lorna’s career, spanning decades of both television and film accolades. She believes that if one is dedicated enough, excellence is truly achievable. She has not stopped yet. This woman is still achieving great things to this very day.

The qualities that each of these women possess comprise an entire image of the kind of woman Tan aspires to champion and celebrate, so that her goal of beautéfying the country on Filipino at a time and changing the lives of countless people as the brand liberates them with the empowering independence to take care of the people that they love will be a reality for all in the days to come.