How to engage a billion people to live better lives by 2030
AIA Group Limited has announced the launch of “AIA One Billion,”a bold ambition to engage a billion people to live healthier, longer, better lives by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.
“For more than a century, AIA has strived to make a significant, positive impact for our customers and communities,” said Stuart A. Spencer, AIA Group chief marketing officer. “Launching ‘AIA One Billion’ extends our purpose of helping people live healthier, longer, better lives far beyond our immediate customer base. The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths. The World Health Organization (WHO) has warned that climate change will increase morbidity and mortality, especially in Asia. It is critically important for AIA to be at the forefront of helping our communities address these issues.”
The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths.
Kelvin Ang, AIA Philippines CEO, is proud to commit to “AIA One Billion.” “Our Save Lives initiative tracks the number of lives saved through our protection products,” he says. “In addition, our Healthy Outcomes initiative monitors the health improvements of our Vitality members, and our ESG program is leading our transition to sustainable operations. AIA Philippines is joining the journey!”
Through partnerships, events, community programs, and campaigns, “AIA One Billion” will encompass all AIA’s interactions across our communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet.
As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to “Join the Journey.” AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioral change.
AIA has the ambition to become a global leader in Environmental, Social, and Governance (ESG). “AIA One Billion” builds on its long-term strategy to make a difference to the sustainable development of communities, and setting clear goals in line with its ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress toward the goal to engage one billion people by 2030 to live healthier, longer, better lives.