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Manila Bulletin devider Drive devider SGAP announces appointment of new President & CEO

SGAP announces appointment of new President & CEO

Published Apr 5, 2022 07:17 pm

Targets to be among the top automotive brands

Sojitz G Auto Philippines (SGAP) announces the appointment of its new President and Chief Executive Officer, Yugo Kiyofuji, effective April 1, 2022.     

Kiyofuji succeeds Yosuke Nishi who started the Geely business in the Philippines back in 2019. During his tenure, SGAP closed 2021 with the total sales of 6,104 units, increasing sales by 183% vs 2020 with only three models. Furthermore, SGAP accomplished its 10,000th accumulated sales milestone in March 2022 in just two years and eight months which is one of the fastest feats in the industry.

Sojitz G Auto Philippines President and Chief Executive Officer, Yugo Kiyofuji.     

Kiyofuji, assuming SGAP President and CEO position, has around 20 years automotive experience after being with other OEM and automotive related companies in various overseas markets, such as, Middle East, Latin America and Australia.

Simultaneously, Kazuki Sugino will assume the Chief Administrative Officer position in order to strengthen the quality of operation throughout SGAP. Sugino played an executive role in Sojitz Headquarters and various companies including other automotive distributor in Philippines for five years. The management changes this time illustrate the strategic importance of SGAP among Sojitz group of companies.

“I am very grateful for the customers and business partners who accepted and supported the Geely brand up to now that enabled us to become top 10 automotive brand within a short period of time,” Kiyofuji said.

Outgoing Sojitz G Auto Philippines President and Chief Executive Officer, Yosuke Nishi.

“Our role is to take SGAP to the next level and become one of the top passenger vehicle brands by 2025, strengthening our dealer network as well as exceeding the customer expectation. I am very much excited to take on the challenges ahead and committed to leave no stones unturned to achieve our mid-term goal” he added. 

SGAP has formally introduced Kiyofuji during a turn-over ceremony on April 4, 2022. With the new presidency, SGAP is firmly confident that it will continue its rapid sales increase and improve further providing quality service to its valued customers.

Related Tags

Geely automotive
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