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Grammy predictions: Who should win Song of the Year, Best New Artist?

Published Apr 3, 2022 10:22 am

Music research and analytics platform Viberate has made its own predictions on who should win Song of the Year and Best New Artist at the 64th Grammy Awards, which will be held on April 3 (April 4 in the Philippines) at MGM Grand Garden Arena in Las Vegas.

Viberate based its predictions on its analysis of online popularity data of all the nominees and said numbers should have the final word. It said this is because listeners across the globe “vote” for their favorites daily by streaming tracks, watching videos, sharing the songs in TikTok challenges, and shazaming the catchiest tunes. In the end, data offers a very objective overview of how popular an artist or a track really is, it added.

Lil Nas X (left) and Olivia Rodrigo (Instagram)

The nominees for Song of the Year are Ed Sheeran, “Bad Habits,” Alicia Keys & Brandi Carlile’s “A Beautiful Noise,” Olivia Rodrigo’s “Drivers License,” H.E.R.’s “Fight for You,” Billie Eilish’s “Happier Than Ever,” Doja Cat Featuring SZA’s “Kiss Me More,” Silk Sonic’s “Leave the Door Open,” Lil Nas X’s “Montero (Call Me by Your Name),” Justin Bieber featuring Daniel Cesar & Giveon’s “Peaches” and Brandi Carlile’s “Right on Time.”

Viberate said based on numbers alone, Lil Nas X’s “Montero” should win Song of the Year. It said the track scored the highest among all Song of the Year nominees according to its streaming and social media numbers, and radio airplay.

“Montero” was streamed over 1.3 billion times, used in more than 2.1 million TikTok videos, and the official video got more than 450 million YouTube views.

"Montero" popularity score, according to Viberate (Viberate)

Placing second is Doja Cat feat. SZA: “Kiss Me More”. The TikTok favorite (used in more than 2.3 million TikTok videos) got 1.1 billion streams and reached an audience of 62 million with Spotify playlists alone.

Ed Sheeran’s “Bad Habits”placed third, thanks in addition to extensive radio airplay. Sheeran, who Viberate recently identified as the top-played artist in the world on radio stations, got an almost 40 percent of all the nominated tracks’ radio plays combined.

For Best New Artist, the nominees are Arooj Aftab, Jimmie Allen, Baby Keem, Finneas, Glass Animals, Japanese Breakfast, The Kid Laroi, Arlo Parks, Olivia Rodrigo and Saweetie.

Viberate said Rodrigo should win the award based on numbers. It said in just one year, she amassed more than 14 million Spotify followers and more than two billion YouTube views.

Most popular songs of 2021 among the Grammy nominees (Viberate)

The only artist among the Best New Artist nominees who could come close to Rodrigo’s numbers is The Kid LAROI, the company said.

It said he boasts three million Spotify followers, more than 1.4 billion YouTube views, and a larger Spotify listener number than Rodrigo - 45.8 million to her 42.2 million. Both artists also achieved impressive jumps up the music industry ranks. Compared to the previous year, Rodrigo jumped 8,000 spots in Viberate’s performance charts, and The Kid LAROI moved 3,000 places up.

Related Tags

Grammy Awards olivia rodrigo 64th Grammy Awards Lil Nas X
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