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Mobile data use in PH seen to continue surge in 2022

Published Apr 27, 2022 11:50 am

Mobile data use in the Philippines will continue to surge in 2022 even as pandemic restrictions ease, Globe Telecom executives predicted.

“We registered encouraging growth in data traffic in 2021, and we see this sustained this year as more people are now going back out for work, school and leisure,” confirmed Darius Delgado, Head of Globe Consumer Mobile Business on Wednesday, April 27.

Already, the Philippines made it among top mobile markets in 2021, logging growth in terms of mobile downloads and hours of mobile data use.

The country ranked 10th globally in terms of iOS and Google Play downloads, recording 25 percent growth between 2020 and 2021, according to the 2022 report of Data.ai, a unified data Artificial Intelligence (AI) platform that analyzes consumer and market data.

The amount of time that users spent on mobile via Android also grew to upwards of 100 billion hours from 90 billion in 2020 and around 65 billion in 2019.

Data.ai also noted how the global mobile ecosystem got “healthier than ever” in 2021, with the release of 2 million new apps and games boosting user engagement.

Last year alone, Globe's mobile data traffic soared 48 percent at 3,733 petabytes versus 2020 figures.

Globe Mobile uptrend

Globe also posted record mobile data revenues of P77.8 billion by end 2021, from P72.4 billion in 2020, with digital acceleration driven by connectivity needs in the pandemic.

In 2021, Globe mobile data accounted for 75 percent of mobile revenues, up from 70 percent the year earlier.

And the telco's network is ready to support the rising demand for mobile connectivity, with aggressive builds backed by its P89-billion capital expenditure this year, Delgado pointed out.

Globe seeks to boost its network to improve service with continued cell site builds, upgrades to 4G/LTE, 5G rollout acceleration and expediting fiberization of households and companies across the country.

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MOBILE DATA TREND 2022 Globe Telecom
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