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Manila Bulletin devider Business devider MGI's Yellow Cab opens Houston branch

MGI's Yellow Cab opens Houston branch

Published Apr 26, 2022 03:15 pm

Max’s Group, Inc. (MGI), the largest casual dining restaurant group in the Philippines, continues to pursue its international expansion with the opening of a Yellow Cab Pizza Co. branch in Houston, Texas USA.

“MGI is proud to be a global exporter of beloved Filipino brands, giving our homegrown products an international stage to showcase the local food scene and bring it closer to diners all over the world,” said MGI International Chief Operating Officer Kay Lee.

Maxs YC Houston 2

The Houston branch is the 19th Yellow Cab Pizza store globally and also marks the 10th MGI international franchise opened during the COVID-19 pandemic across the North America, Middle East, and Asia Pacific markets.

To date, the MGI store network comprises 14 territories, with 600 Philippine and 62 international sites situated across various locations in North America, the Middle East, and Asia.

Max's Group President Ariel Fermin

“We have always been proud of the portfolio of well-loved brands we operate both in the Philippines and internationally,” said Max’s Group, Inc. President Ariel Fermin.

He noted that, “While the pandemic may have left an indelible mark, it has not stopped ourselves from becoming a true 'house of brands' that is frequented not just by Filipinos but also other nationalities looking for great food and excellent service.”

Currently on soft opening, the 1,199 square foot space in Houston is strategically located in a Filipino-centric plaza right next to Max’s Restaurant—the Group’s flagship brand that has also grown immensely popular in the area.

Both stores are also near the largest medical center in Texas and have been able to attract the nurse and medical staff crowd.

Yellow Cab Pizza Co. store first opened its doors during Rodeo Week in March with the grand opening scheduled to happen within the second quarter.

“While we are in the same vicinity as other known local brands, early figures have already shown a positive response from the Houston community,” said Lee.

She noted that, “We’ve been able to grab the attention of the vibrant and young Filipino population in the area who know the Yellow Cab brand very well. It’s also been wonderful to see non-Filipino customers embrace the brand so positively as they discover our fresh, innovative take on New York-style pizzas.”

Related Tags

Yellow Cab Pizza Co. Ariel P. Fermin Maxs Group Inc.
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