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Manila Bulletin devider Business devider Firm ups virtual event standard

Firm ups virtual event standard

Published Apr 25, 2022 10:37 am

KROMA Entertainment, a company backed by the Globe Telecom Group, recently launched its “tradigital” brand of entertainment combining the physical and virtual worlds via extended reality (xR) disguise.

Unlike green screen execution, xR disguise is a more dynamic and intense production, allowing people to interact with complex virtual effects and real-time computer graphics, resulting in more natural shots.

The xR disguise platform creates live visual experiences based on augmented reality (AR), virtual reality (VR), and mixed reality (MR).

It was used by the popular boy band BTS in its “Love Yourself: Speak Yourself” world tour, and international singer Katy Perry in one of her American Idol performances.

media

KROMA used the same technology in its launch, where it introduced its various brands across the entertainment spectrum, straddling traditional and digital media.

LiveMNL, KROMA’s full-service activation brand, continues to evolve by integrating live component with product and tech innovations in the digital space according to Denise Seva, Head of LiveMNL and Music.

“We are always on the lookout for something fresh and innovative in delivering our events - be it ours or for our clients," she noted.

Furthermore, by being part of the Globe Telecom Group’s telecom and technology ecosystem, KROMA can connect consumers to related interests and passion points, communities, brands, websites, apps, and services essential to their daily lives, according to KROMA CEO Ian Monsod

“We bring together varying perspectives and points of view to create something engaging, exciting, and trailblazing for the Filipino audience. We do this across our ecosystem of brands, creators, content, and experiences. We have something for everyone’s entertainment,” he explained.

KROMA, a company backed by the 917Ventures Retirement Fund, operates LiveMNL, UPSTREAM, ANIMA, Secret Menu, Paradise Rising, NYMA, Wonder.PH, and FreebieMNL.

It has also partnered with ABS-CBN and 917Ventures on the country's first fully multi-screen interactive free TV channel called PIE.

Related Tags

EXTENDED REALITY DISGUISE KROMA Entertainment Inc. globe telecom group
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