Stylish, fun, and uniquely Filipino
This 2022 offers the best time to rediscover the many natural wonders of the Philippines. After being cooped up at home during summer in the past years, we can now go to places, savor beautiful horizons, and enjoy the sea much like in our pre-pandemic times. Whether you are planning a summer trip to the beach, having a staycation, or simply spending summertime in the city, all roads lead to Kultura and The SM Store for fashion that is stylish, fun, and uniquely Filipino.
Keep fit, fab, and fashionable
SM Woman’s Active Department’s athleisure outfits are made from polyester-spandex blend, stretched, and with a regular fit for all body types. A water bottle by your side from the Women’s Accessories Department will keep you cool and hydrated.

Bring in the colors
If you’re headed for the beach, make a splash with Coco Cabana’s swimwear and rash guards. Also, go for brighter colors and bold prints like tie-dye tees at Tee Culture at The SM Store.

Celebrate culture
Add a touch of tropical elegance to your summer wardrobe with cool caftans and tunics as well as pretty summer dresses. There are also ethnic-inspired sarongs and ruffle skirts worn with halter tops that make stylish statements. To complete your look, accessorize with Kultura’s statement bracelets, neckpieces, and handmade totes and hats perfect for fun in the sun and beyond.
Kultura’s Summer Collection is now available in its stores and online. And discover more of everyday summer fashions in stores and online at The SM Store.
Hello, readers! Do you have a story you want us to feature? Send us a message on Facebook, Instagram, Tiktok, and Twitter and let’s talk about it.