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Manila Bulletin devider Entertainment devider Celebrities devider Who is Madam Inutz?

Who is Madam Inutz?

Published Apr 10, 2022 04:17 pm
Madam Inutz (Facebook)

Daisy Lopez Cabantog, popularly known as Madam Inutz, is a Filipino social media personality who gained popularity when her live online selling of pre-loved clothes on Facebook went viral. 

In 2021, Madam Inutz was selected as a celebrity housemate in Pinoy Big Brother, and started her career as a recording artist with her debut album entitled "Inutil" which include two singles, "Inutil" and "Sangkap Ng Pasko".

Born in Tondo, Manila on Nov. 20, 1985, Madam Inutz is the seventh among nine siblings. 

Her father, Frederico Santos Cabantog, a Filipino fisherman from Hagonoy, Bulacan, and her mother, Griselda Lopez Cabantog, a Filipino rice cake maker and laundry woman from Tondo, worked hard to fulfill their dream for their daughter Daisy, to be able to finish at least, junior high.

Madam Inutz graduated high school at Emilio Jacinto Elementary School. 

In 2005, Cabantog went to Japan to work as an entertainer and on 2007, she went to Seoul, South Korea for the same occupation. 

Last 2009, Madam Inutz started selling jewelry just to make ends meet, until her mother had her third stroke, that is when Daisy decided to move her residence from Tondo, Manila to Amadeo, Cavite. 

Prior to selling ladies' apparel online, Madam Inutz tried many jobs from selling rice cakes, Filipino fritters, and other popular street food. 

(Facebook)

ONLINE SELLING AND RISE TO POPULARITY

Madam Inutz started her online selling in March 2020, when the Covid-19 pandemic lockdown was implemented in Manila. Due to the slow turnover of sales and low viewership, Daisy started rebranding herself by incorporating swearing and the use of curse words to attract more viewers. 

Due to this change in rebranding, her online selling initially received negative backlash until it went viral and attracted viewers due to her "comedic antics and drunk-style interactions." 

After her online selling went viral, she became famous and an instant internet sensation. 

According to her father, she uses multiple Facebook pages because she received various community guidelines violations. It is because she uses profanity and other suggestive languages. 

Eventually, she garnered millions of viewers every time she goes live.

2021-PRESENT: BREAKING ENTERTAINMENT INDUSTRY AND STEPPING INTO PINOY BIG BROTHER'S HOUSE 

In August 2021, Madam Inutz signed a contract with talent agency Star Image Artist Management, but she terminated it one day later due to a misunderstanding.

The agreements in the contract were cancelled and eventually, she retracted from the agency.

Two days after, she signed a contract with talent manager Wilbert Tolentino. Tolentino's management contract constitutes product endorsement, recording contract, TV and live streaming appearances.

In October 2021, Madam Inutz was included as a celebrity housemate for the recently concluder Pinoy Big Brother: Kumunity Season 10. 

Even when she was inside the Big Brother's house, she still continued her online selling business to help her family, financially.

At Pinoy Big Brother, Madam Inutz landed as 4th placer.

As of the moment, Madam Inutz has a regular TV show entitled Papa Pi (2022). Madam Inutz plays the role of Madam Bebe, with Piolo Pascual and Pia Wurtzbach. It is directed by Cathy Molina.

Her other TV appearances include "Singaling" (TV5),  "Unang Hirit" and "KMJS "(GMA7), "Pinoy Big Brother Season 10 Celebrity Edition and ASAP (ABS CBN).

Madam Inutz also closed a number of endorsement deals under the management of Wilbert Tolentino. They include Platinun Karaoke, KUMU, Skin & Beyond and Lucky JP.

RECORDING CAREER

Madam Inutz recording career is now at its peak.

In the year 2021, she produced an album titled "Inutil." Among the songs on the album include "Inutil," and "Sangkap Ng Pasko," both composed by Ryan Soto.

This year, Madam Inutz has released another song called "Marites," which is currently enjoying a good deal of airtime on leading FM stations.

Madam Inutz is scheduled to release more songs like "Gunggong," composed by RNDP; "Madam (Magno Brothers and Madam Inutz herself); "Hype Ka” and "Calibre," both composed by Ryan Soto.

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