Philippine company IAM Worldwide has announced that “Squid Game” star Jung Ho-yeon is its newest brand ambassador.
IAM Worldwide tapped Jung Ho-yeon to promote the company as it focuses on aggressively expanding operations and market influence.
Jung Ho-yeon rose to global popularity by playing the role of North Korean defector Kang Sae-Byeok (player No. 067) on “Squid Game,” which became Netflix’s top show with 1.65 billion hours viewed in the first 28 days of release last year.
Along with the popularity of “Squid Game,” Jung Ho-yeon has become a household name, garnering 23.7 million followers on Instagram as of writing.
Before her acting debut, she gained popularity as a top runway model starting at the age of 16 and has starred in Korea’s “Next Top Model” in 2013.
“Ms. Jung Ho-yeon is definitely the exceptional choice as the new face of the company and our products. She’s now a powerhouse celebrity known globally and really connects well with the youth. She’s a glamorous ace for IAM Worldwide,” said IAM Worldwide President and founder Allen Marvin Yu Eder, adding that her appeal will help the company reach millennial and Gen Z consumers.
Company Vice President and founder Aika Lorraine Uy said many Filipinos are into the Korean Wave and having Jung Ho-yeon as an endorser is a real honor as her chic personality and glamorous aura compliments IAM Worldwide’s goal to inspire the youth and feel connected with products more than ever.
“We consider being associated with the very lovable Jung Ho-Yeon as a success already. We strongly feel that she will be able to scale up the company’s presence and customer base by a thousandfold not just here in the Philippines, but also in other countries,” she said.
Through “Squid Game,” Jung Ho-yeon won the Outstanding Performance by a Female Actor in a Drama Series at the 28th Screen Actors Guild (SAG) Awards last month and the Best Actress in an Action Series at the 27th Critics Choice Awards held last March 13.
Moreover, she recently accepted the global ambassador role for luxury brands Louis Vuitton, Chanel Beauty, and sportswear Adidas.
“We are so proud that we have Ms. Jung Ho-Yeon on our side as our company goes to its pivotal moment of expansion. With her campaign, we believe that we will be able to encourage more people to be and stay healthy with IAM Worldwide’s products,” said General Manager and co-founder Joanna Mañego.
Mañego said this is a “proud moment” for the company as Jung Ho-yeon deeply understands her role as an ambassador and fully trusts the benefits of IAM Worldwide’s products.
As a start, Jung Ho-yeon is endorsing the AMAZING Pure Organic Barley, which according to IAM Worlwide, is a grass leaf, 100 percent organically grown from Australia in the young green stage which is purported to be the most prolific, balanced supply of nutrients of any single source.
Another product is the AMAZING Immunergy with Vitamin C + Zinc + Vitamin D + Moringa Oleifera, an immunity and energy boosting powerhouse. And the AMAZING Acai Berry Extract with Collagen and Bacopa Monnieri, with eight essential ingredients to protect the body from damaging effects of free radicals while enhancing one’s memory and promoting skin elasticity, the company said.
Jung Ho-yeon said she hopes to visit the Philippines soon and is very thankful to all the love she is getting on social media coming from Filipinos.
“Sending my biggest hugs to you. I am always proud that I have such caring and loving fans from the Philippines! Take care and stay healthy everyone. Fighting!,” said Jung Ho-yeon.