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Manila Bulletin devider Business devider Red Ribbon opens first drive-thru branch in US

Red Ribbon opens first drive-thru branch in US

Published Mar 22, 2022 03:32 pm

The Jollibee Group continues with its aggressive expansion in North America with the launch of its first Red Ribbon Bakeshop with a drive-thru service in the US.

In a statement, Jollibee Foods Corporation said the new store, which opened at 13421 Westheimer Road, Houston, Texas, also marks the brand’s second bakeshop in Houston and 36th in the whole of US.

Red Ribbon opens first US store with drive-thru service located at 13421 Westheimer Road, Houston, Texas. This also marks the brand’s second bakeshop in Houston and 36th in the whole of US.

“We’re so excited to make our delicious baked goods more accessible to the Westheimer community through the opening of our first-ever drive-through amenity,” said Red Ribbon Bakeshop, Inc. Business Unit Head Agnes Briones.

She added that, “We look forward to bringing this added convenience to both our fans and newcomers to our brand who are curious to try our signature cakes, pastries and other baked treats that make Red Ribbon so special and unique.” With this new amenity providing a quick and seamless experience for customers on the go, Red Ribbon fans and newcomers near the location drove to the newly opened bakeshop to satisfy their craving for sweet and savory baked goods.

In addition to the drive-thru service, the new Westheimer store also features a café-style setup for customers who want to enjoy their bakery treats with friends and family through in-store dining.

The store also accepts orders for off-premise dining through the Red Ribbon ordering app, website, and DoorDash.

Founded in the Philippines in 1979, Red Ribbon was fully acquired by the Jollibee Foods Corporation in 2005. To date, Red Ribbon has over 500 outlets all over the Philippines and more than 30 stores in U.S.

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