ADVERTISEMENT
Manila Bulletin devider Entertainment devider GMA rolls out digital voters' education series #eLeksyonSerye

GMA rolls out digital voters' education series #eLeksyonSerye

Published Mar 1, 2022 06:17 pm

GMA rolls out digital voters’ education series #eLeksyonSerye

A few months before the country selects its next set of leaders, GMA News and Public Affairs Digital Media takes electoral literacy to another level as it rolls out its voters’ education campaign “#eLeksyonSerye.”

With more than 172 million followers across popular social media platforms, GMA News and Public Affairs utilizes a multimedia approach to equip voters with the right information for the upcoming Eleksyon 2022.

“This digital effort continues our commitment to the 'Dapat Totoo' campaign for Eleksyon 2022, in line with our goal of empowering Filipino voters to choose the right leaders that will chart the future of our country at this critical juncture in history,” said Marissa L. Flores, Sr. Vice President for GMA News and Public Affairs.

For its maiden season, #eLeksyonSerye kicks off with the ‘#eLeksyon2022 Quiz.’ Using Facebook (https://bit.ly/eLeksyon2022QuizFB) and IG (https://bit.ly/eLeksyon2022QuizIG) filters powered by GMA New Media, Inc. and fun duets on TikTok, the #eLeksyon2022 Quiz challenges netizens about their actual knowledge on elections. How well do they know their rights and their responsibilities as voters? How familiar are they about the country’s political system? Their score will determine if they are indeed #Eleksyon2022 ready.

To make it more exciting and engaging, GMA News reporters, public affairs hosts, radio personalities, and celebrities are joining the challenge as well.

The #eLeksyon2022 Quiz is also available on GMA News Online via https://www.gmanetwork.com/news/publicaffairs/content/821816/e-leksyon-2022-quiz/story/

The largest news creator on TikTok Philippines, GMA Public Affairs leverages on its huge following to deliver facts in a fun, digestible manner. Partnering with one of the fastest-growing social media platforms, TikTok, the #eLeksyonSerye: Voters' Education Series puts the spotlight on misinformation and disinformation, spotting fake news, and responsible social media usage.

In 2021, GMA News and Public Affairs became the largest news creator on TikTok in the Philippines. As of February 28, its TikTok accounts have reached a total of 1.7 billion views with over 90 million cumulative likes. GMA Public Affairs alone has over 2.5 million followers, 27.9 million likes, and 471 million total views.

GMA News, on the other hand, already has over 824,000 followers, with 9.3 million likes and over 222 million views.

And as Eleksyon 2022 draws near, #eLeksyonSerye also intensifies its information-dissemination campaign via its third and fourth seasons. Each season further encourages and empowers voters to advocate truth in selecting the next leaders–Dapat Totoo–because each vote affects the country’s future.

“The campaign showcases our innovation and reach on digital platforms. We engage users in a fun way while underscoring the main purpose of our elections: choosing leaders who will come up with meaningful policies that will affect the lives of every Filipino,” said Jaemark Tordecilla, Sr. Asst. Vice President for GMA News and Public Affairs Digital Media.

In this digital age, GMA Public Affairs reaffirms its commitment to use social media to effect change in our country.

Related Tags

GMA Network GMA News and Public Affairs @eLeksyonSerye
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.