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Manila Bulletin devider Entertainment devider Celebrities devider Celebs endorse new gov't marketing program

Celebs endorse new gov't marketing program

Published Feb 9, 2022 01:08 pm

Filipino celebrities endorse 'Go Lokal' flagship program of Department of Trade and Industry

Filipino celebrities endorsed a flagship program of the Department of Trade and Industry (DTI) that aims to help the country's micro, small and medium enterprises (MSMEs) make their products more accessible to new markets.

Dubbed "Go Lokal," the project is a marketing platform that promotes the incubation and mainstreaming of MSME products and is provided for free by the DTI and its retail partners.

Key influencers who are proudly supporting this partnership include Jimmy Alapag @jalapag3, LJ Moreno Alapag @thelollicakechic, Raf Ignacio of @filipinofoodcrawl, Vanjo Merano @panlasangpinoy and Ruby Rodriguez @rodriguezruby.

In a statement, the program supports a wide range of manufacturing sectors including food and beverage, lifestyle, fashion, home décor, and health and wellness and showcases unique and quality products with compelling stories on the Filipino’s craftsmanship and ingenuity.

Since its inception in 2016, the Go Lokal! program has partnered with 24 retailers, rolled out 154 stores nationwide, and assisted 859 MSMEs of which 385 have become regular suppliers of partner retailers. To date, the program has generated sales amounting to Php 428 million.

This year, Go Lokal embarks on another groundbreaking move towards the global market to reach Filipino communities abroad by partnering with Kalocal, a platform pioneered by 1Export where you can order export ready Filipino products at wholesale prices.

Kalocal aims to help Filipino communities abroad who want to start their own business through importing and reselling products directly from local producers and manufacturers by offering competitive pricing for a wide variety of products - from heritage to novelty, from premium to popular and fast-moving brands.

In 2022, Go Lokal! together with Kalocal by 1Export, will launch the "Go Lokal Surprise Box" — a curated gift box containing Filipino products that will be made available, initially in the USA and Canada. Every product highlights a unique story of being proudly and passionately made by MSMEs in the Philippines.

This promotional initiative will help MSMEs transition to cross-border trade as it provides the opportunity for the world to discover Filipino culture through artisanal handicrafts and delectable treats.

Related Tags

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