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Manila Bulletin devider devider A strategic partnership in mobile imaging

A strategic partnership in mobile imaging

Published Feb 28, 2022 06:33 am

OPPO and Hasselblad

OPPO, the leading global smart device brand, announced a three-year partnership with legendary camera manufacturer Hasselblad to co-develop industry-leading camera technologies for OPPO’s flagship Find series. The two brands will focus on breakthroughs in color science to create an improved photography experience on Hasselblad Camera for Mobile.

Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to maximize efficiency and improve user experience. With the imaging advances made in the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands.

“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,” says Ele Yu, OPPO Philippines Marketing Director. “Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.”

Building top-tier imaging systems is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. Following the launch of OPPO's first self-developed imaging NPU MariSilicon X, OPPO strengthens its commitment to creating a world-class photography experience in cooperation with Hasselblad.

OPPO and Hasselblad are set to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience. Leveraging on the Natural Color Calibration with Hasselblad, OPPO also aims to bring the most natural skin tone possible to its portrait photography.

Starting with the software improvements for natural color tuning, the three-year partnership will further enhance the color calibration solution and target to establish the new benchmark for smartphone camera color performance, delivering a consistent natural color performance for OPPO mobile phones to cover all scenarios and across the entire camera system.

The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series in the first quarter of 2022.

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